Real Estate Marketing Specialist

Placements24; Queenstown; On-site; NZD 70,000 - 95,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonuses

Professional development

Collaborative work environment

Medical aid and retirement

Job summary

Placements24 in Queenstown is seeking a Real Estate Marketing Specialist to develop and execute innovative campaigns that promote properties and strengthen brand visibility in local markets. You will craft compelling content, manage digital and traditional channels, analyze performance, and collaborate with sales agents to drive leads and sales.

A Bachelor’s degree in Marketing or Communications and at least 3 years’ real estate marketing experience are preferred.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3 years of marketing experience, with a focus on real estate preferred.
• Proficiency in digital marketing tools and platforms, including social media management, SEO/SEM, and email marketing software.
• Excellent written and verbal communication skills, with a talent for creative copywriting.
• Strong analytical skills to measure campaign effectiveness and ROI.
• Experience with graphic design software and content creation tools is a plus.

Responsibilities

• Develop and implement comprehensive marketing strategies for a portfolio of real estate properties.
• Create engaging marketing content, including property descriptions, social media posts, email newsletters, and brochures.
• Manage and optimize online advertising campaigns, including social media ads, SEM, and display advertising.
• Organize and promote open house events, property showcases, and other marketing activities.
• Track, analyze, and report on the performance of marketing campaigns, identifying areas for improvement.
• Collaborate with sales agents and management to ensure marketing efforts align with business objectives and property sales goals.

Skills

Marketing strategy

Copywriting

Analytics

Content creation

Communication

Education

Bachelor's degree in Marketing/Communications

Tools

Social media management tools

SEO/SEM

Email marketing software

Graphic design software

Job description

About the Role

Our client is seeking a creative and strategic Real Estate Marketing Specialist to join their growing team in Queenstown . This role is essential for developing and executing innovative marketing campaigns to promote properties and enhance brand visibility within the local and regional markets. You will be responsible for creating compelling content, managing digital and traditional marketing channels, and analyzing campaign performance to drive leads and sales. The ideal candidate will possess a strong understanding of marketing principles, a passion for real estate, and the ability to craft engaging narratives for diverse properties in the Eastern Cape region, contributing to the agency's success.

Key Responsibilities

• Develop and implement comprehensive marketing strategies for a portfolio of real estate properties.
• Create engaging marketing content, including property descriptions, social media posts, email newsletters, and brochures.
• Manage and optimize online advertising campaigns, including social media ads, search engine marketing (SEM), and display advertising.
• Organize and promote open house events, property showcases, and other marketing activities.
• Track, analyze, and report on the performance of marketing campaigns, identifying areas for improvement.
• Collaborate with sales agents and management to ensure marketing efforts align with business objectives and property sales goals.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in marketing, with a focus on the real estate industry preferred.
• Proficiency in digital marketing tools and platforms, including social media management, SEO/SEM, and email marketing software.
• Excellent written and verbal communication skills, with a talent for creative copywriting.
• Strong analytical skills to measure campaign effectiveness and ROI.
• Experience with graphic design software and content creation tools is a plus.

Benefits

• Competitive salary and potential for performance-based bonuses.
• Opportunities to work on diverse and exciting real estate marketing projects in Queenstown .
• Professional development support and training in marketing best practices.
• A collaborative work environment with a focus on innovation and creativity.
• Contribution to medical aid and retirement fund.