Tourism Destination Marketing Specialist

Placements24; Queenstown; Hybrid; NZD 70,000 - 110,000; Full time

Benefits offered by this job

Remote work flexibility

Competitive salary

Impact on regional tourism development

Team collaboration and growth

Job summary

Placements24 is seeking a creative and strategic Remote Tourism Destination Marketing Specialist to develop and implement innovative marketing strategies attracting visitors to the Eastern Cape region and Queenstown area. This fully remote role requires expertise in digital marketing, content creation, social media, and market research to enhance the destination's brand visibility and tourism numbers.

You will collaborate with local stakeholders, manage campaigns and budgets, and analyze

Qualifications

• Minimum of 3 years of marketing experience, with a specialization in tourism or destination marketing.
• Proven expertise in digital marketing, including SEO, SEM, content marketing, and social media management.
• Strong content creation and storytelling abilities.
• Excellent analytical skills with the ability to interpret data and generate actionable insights.
• Experience in managing marketing budgets and campaigns.
• Proficiency in marketing analytics tools (e.g., Google Analytics) and social media management tools.

Responsibilities

• Develop and execute comprehensive marketing plans to promote tourism in the designated region.
• Create compelling content for various digital platforms, including website, social media, and email campaigns.
• Manage and grow social media presence across key platforms, engaging with potential and existing visitors.
• Conduct market research to identify target audiences, trends, and competitive strategies.
• Collaborate with local tourism stakeholders, businesses, and government bodies to align marketing efforts.
• Analyze marketing campaign performance and ROI, providing regular reports and insights.
• Develop and manage relationships with media, travel bloggers, and influencers.
• Organize and promote participation in virtual and physical trade shows and events.
• Monitor brand reputation and manage online reviews and feedback.
• Stay updated on the latest marketing trends and technologies in the tourism industry.

Skills

Digital marketing

SEO/SEM

Content marketing

Social media management

Market research

Analytics

Budget management

Communication

Presentation

Tools

Google Analytics

Social media management tools

Job description

About the Role

Our client, a leading entity dedicated to promoting regional tourism, is seeking a creative and strategic Remote Tourism Destination Marketing Specialist. This fully remote position involves developing and implementing innovative marketing strategies to attract visitors to the diverse landscapes and attractions of the Eastern Cape, with a focus on areas like Queenstown, Eastern Cape . The ideal candidate will have a deep understanding of digital marketing, content creation, social media engagement, and market research within the tourism sector. You will be responsible for enhancing the destination's brand visibility, driving engagement, and ultimately increasing tourist numbers. This is an exciting opportunity for a marketing professional to shape the narrative of a captivating region from a remote work setting, contributing significantly to its economic growth and appeal.

Key Responsibilities

• Develop and execute comprehensive marketing plans to promote tourism in the designated region.
• Create compelling content for various digital platforms, including website, social media, and email campaigns.
• Manage and grow social media presence across key platforms, engaging with potential and existing visitors.
• Conduct market research to identify target audiences, trends, and competitive strategies.
• Collaborate with local tourism stakeholders, businesses, and government bodies to align marketing efforts.
• Analyze marketing campaign performance and ROI, providing regular reports and insights.
• Develop and manage relationships with media, travel bloggers, and influencers.
• Organize and promote participation in virtual and physical trade shows and events.
• Monitor brand reputation and manage online reviews and feedback.
• Stay updated on the latest marketing trends and technologies in the tourism industry.

Requirements

• Minimum of 3 years of experience in marketing, with a specialization in tourism or destination marketing.
• Proven expertise in digital marketing, including SEO, SEM, content marketing, and social media management.
• Strong content creation and storytelling abilities.
• Excellent analytical skills with the ability to interpret data and generate actionable insights.
• Experience in managing marketing budgets and campaigns.
• Proficiency in marketing analytics tools (e.g., Google Analytics) and social media management tools.
• Strong communication and presentation skills.
• Ability to work independently and collaboratively in a remote team environment.
• A passion for travel and a deep understanding of the unique attractions within the Eastern Cape, including the region around Queenstown, Eastern Cape .

Benefits

• Fully remote work arrangement offering excellent flexibility and work-life balance.
• Competitive salary and benefits package.
• Opportunity to make a significant impact on regional tourism development.
• Collaborate with a passionate team dedicated to showcasing the beauty of the Eastern Cape.
• Continuous learning and professional development in a dynamic industry.