Farmer Marketing Manager

Candid Jobs Limited.; Dunedin; On-site; NZD 90,000 - 130,000; Full time

Benefits offered by this job

Staff meat sales discount

Health insurance (subsidised)

Life insurance (subsidised)

Job summary

Silver Fern Farms in Dunedin is seeking a Farmer Marketing Manager to lead the farmer marketing strategy and the 1–3 year plan, shaping the brand and product elements of the farmer value proposition in collaboration with Supply, Livestock and Supplier Experience teams.

You will lead a team delivering data-driven direct, digital, social, above-the-line, rural media and event activity, building an online farmer community to strengthen supplier acquisition, retention, loyalty and advocacy.

Qualifications

• Senior marketing experience, ideally agri-marketing specialist.
• Strong data-driven, digital and direct marketing capability.
• Social media expertise with online community building; consumer social experience is relevant.
• Experience with events and above-the-line campaigns.
• Grounding in B2B marketing and proven team leadership.

Responsibilities

• Lead the farmer marketing strategy and 1–3 year plan.
• Own brand and product elements of the farmer value proposition.
• Lead a team delivering data-driven direct, digital, social, and rural media campaigns.
• Build an engaged online farmer community and strengthen supplier advocacy.

Skills

Senior marketing experience

Data-driven marketing

Social media expertise

Events & above-the-line campaigns

B2B marketing & leadership

Job description

# Farmer Marketing ManagerSilver Fern Farms* Dunedin, Otago* Listed 2 days ago* Closes 22 November 2026Full timeMarketing, media & communications, Brand & product management## DescriptionFarmers are at the heart of everything we do. We’re significantly increasing our focus on farmer marketing, and this new role will lead it. You’ll own the farmer marketing strategy and 1–3 year plan, and the brand and product elements of our farmer value proposition, working with our Supply, Livestock and Supplier Experience teams.You’ll lead a team that delivers data-driven direct, digital, social, above-the-line, rural media and event activity, and you’ll build an engaged online farmer community. Your work will strengthen supplier acquisition, retention, loyalty and advocacy.You’ll bring:* Senior marketing experience, ideally as an agri-marketing specialist* Very strong data-driven, digital and direct marketing capability* Social media expertise, including building online communities; consumer social experience is highly relevant* Experience with events and above-the-line campaigns* A good grounding in B2B marketing and proven team leadershipThese roles are preferably based in Dunedin, working closely with our Sales and Supply teams.Te Ahurea /Why work at Silver Fern Farms?Silver Fern Farms are all about Creating Goodness from the Farms the World Needs. Creating goodness is about taking a broader view of what goodness means and how we can create it and the impact it can have. That Goodness is created through the work of our People, the skill & expertise of our Farmers and our customers around the globe. 'Goodness' is also about being good to people and communities, animal welfare, and showing care and respect for the environment.For you, we offer heavily discounted staff meat sales through our on site Butcher's Block, subsidised health and life insurance, the opportunity to continuously learn and develop from an internationally renowned organisation.Tono Mai /To Apply:Applications close Sunday 22 November 2026. Internal applicants should apply through OurPeople.Silver Fern Farms welcomes people from all backgrounds and walks of life. We are proud to have a diverse and inclusive environment and are committed to providing equal opportunities for all team members and applicants. Come and create goodness together with us. You can see more about our commitments to our people and their work by visiting our Belong Here webpage: https://careers.silverfernfarms.com/nz/en/belong-here## To applyIf this role is of interest, use the Apply button on this page and follow the employer's steps.To be considered for this position, you must be eligible to work in New Zealand, with valid work rights.Need a work visa? Check Immigration New Zealand's accredited employer list. Some accredited employers choose not to be listed, so ask the employer if you can't find them.