Website & Lifecycle Marketing Lead

Jobgether; New Zealand; Remote; NZD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive Compensation

Fully Remote Work

Full-Time Independent Contractor

Direct Leadership Exposure

Strategic Influence

Autonomy and Ownership

Growth Opportunities

Flexible Work Environment

Job summary

Jobgether is seeking a Website & Lifecycle Marketing Lead to own the digital experience across product lines and drive conversion, retention, and recurring revenue in a fully remote environment.

You will shape strategy, run experiments, and translate customer insights into compelling messaging and measurable outcomes, partnering with leadership, product, design, engineering, and marketing teams.

Qualifications

• 4+ years in B2B or e-commerce marketing with ownership of website conversion optimization, messaging, lifecycle marketing, or email programs.
• Ability to craft customer-centric copy and landing pages grounded in research.
• Experience building lifecycle/email programs with measurable revenue impact.
• Strong understanding of experimentation, analytics, and decision-making.
• End-to-end ownership from strategy through execution.
• Excellent written English and persuasive messaging.
• Analytical thinker who can turn ambiguity into practical solutions.
• Accountability, adaptability, and fast-learning in a distributed, fast-moving environment.
• Preferred: experience with hybrid self-service and sales-led funnels; HubSpot or Pipedrive familiarity.

Responsibilities

• Own website strategy, structure, messaging, and conversion performance; run A/B tests and collaborate with design/engineering.
• Design end-to-end customer journeys including onboarding, retention, and repeat purchases.
• Develop differentiated product positioning and consistent messaging across channels.
• Plan, write, launch, and optimize lifecycle and marketing email campaigns.
• Translate customer conversations and reviews into actionable improvements.
• Track key metrics (conversion, repeat revenue, CRM performance) and report impact.
• Collaborate with executive leadership to align marketing with product direction and business goals.

Skills

Website optimization

Lifecycle marketing

Email marketing

Copywriting

Analytics

A/B testing

Cross-functional collaboration

Strategic thinking

Communication

Ownership

Tools

HubSpot

Pipedrive

Job description

As Website & Lifecycle Marketing Lead, you will own the digital experience that turns visitors into customers and first-time buyers into loyal, repeat customers. You will lead website optimization, lifecycle marketing, email communication, and brand positioning across multiple product lines. Working closely with leadership, product, design, engineering, and marketing teams, you will translate customer insights into compelling messaging and measurable business outcomes. You will have the autonomy to shape strategy, experiment with new ideas, and implement improvements from concept to execution. In a fast-paced, fully remote environment, your work will directly influence conversion rates, customer retention, and recurring revenue. This is an opportunity for a hands-on marketing leader who combines analytical thinking, persuasive copywriting, and a strong sense of ownership to drive meaningful growth.

Accountabilities

• Website Strategy and Conversion Optimization: Own the structure, messaging, and conversion performance of the website and key product pages. Develop and execute A/B tests, collaborate with design and engineering teams, and implement improvements that increase conversion rates.

• Lifecycle Marketing: Design and optimize end-to-end customer journeys, including onboarding, reorder triggers, retention campaigns, win-back initiatives, and repeat-purchase flows. Partner with the Head of Marketing to drive recurring revenue and customer lifetime value.

• Positioning and Messaging: Develop clear, differentiated positioning for each product line and customer segment. Maintain a consistent source of truth for messaging across the website, advertising, sales materials, and AI-powered sales tools.

• Email Marketing: Plan, write, launch, and optimize lifecycle and marketing email campaigns that support customer acquisition, activation, engagement, and retention.

• Customer Research and Insights: Gather insights from sales calls, customer conversations, and reviews, translating them into stronger messaging, improved web pages, and actionable experimentation opportunities.

• Performance Measurement and Reporting: Track and analyze business-critical metrics, including conversion rates, repeat revenue, repeat order value, and CRM performance. Use data to prioritize initiatives and demonstrate measurable impact.

• Cross-Functional Collaboration: Work closely with executive leadership and relevant teams to influence product direction, improve customer workflows, and align marketing execution with broader business objectives.

Requirements

• Professional Experience: At least 4 years of experience in B2B or e-commerce marketing, with hands-on ownership of website conversion optimization, messaging, lifecycle marketing, or email programs.

• Customer-Centric Copywriting: Demonstrated ability to create effective copy and landing pages grounded in customer research, market insights, and real-world feedback rather than assumptions.

• Lifecycle Marketing Expertise: Experience building and managing lifecycle or email marketing programs, with measurable results in revenue, activation, retention, or repeat purchases.

• Experimentation and Analytics: Solid understanding of A/B testing principles, including sample sizes, primary success metrics, and minimum detectable or practically meaningful effects. Ability to interpret results and make evidence-based decisions.

• End-to-End Ownership: Proven ability to take initiatives from strategy and planning through execution, testing, launch, and optimization, working independently with minimal supervision.

• Communication Skills: Excellent written English, with the ability to communicate complex ideas clearly and develop persuasive messaging for different audiences.

• Analytical Thinking and Problem-Solving: Strong business acumen, logical reasoning, and the ability to break down ambiguous challenges into practical, high-impact solutions.

• Accountability and Adaptability: A proactive, ownership-driven mindset, combined with the ability to respond quickly to constructive feedback, adapt to changing priorities, and deliver results in a fast-moving environment.

• Preferred Qualifications: Experience with hybrid self-service and sales-led funnels; hands-on knowledge of CRM systems such as HubSpot or Pipedrive and email marketing platforms; experience developing prompts or knowledge bases for AI sales or support agents; and familiarity with custom manufacturing, branded merchandise, or print-on-demand businesses.

Benefits

• Competitive Compensation: A flexible, competitive compensation package tailored to the candidate's experience, capabilities, and expected impact.

• Fully Remote Work: Work remotely from anywhere globally, with flexible working hours and no requirement to report to a physical office.

• Full-Time Engagement: An exclusive, full-time independent contractor arrangement offering substantial responsibility and autonomy.

• Direct Leadership Exposure: Work closely with executive leadership, gaining visibility into strategic decisions and opportunities for professional development.

• Strategic Influence: Contribute directly to product development, customer experience improvements, business workflows, and company strategy.

• Autonomy and Ownership: Take responsibility for your domain, lead initiatives end to end, and make decisions with minimal bureaucracy.

• Growth Opportunities: Join a scaling business where you can expand your responsibilities, strengthen your expertise, and accelerate your professional growth.

• Flexible Work Environment: Collaborate with a distributed, international team in a results-oriented environment that values initiative, accountability, and continuous improvement.