Remote Lead Gen Marketing Manager

Placements24

Queenstown

Hybrid

NZD 90,000 - 130,000

Full time

4 days ago

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Benefits offered by this job

Health benefits

Industry-leading marketing tools

Job summary

Placements24 is seeking a results-driven Digital Marketing Manager to lead multi-channel lead generation programs in a remote-first environment. You will craft and execute strategies across SEO, SEM, content marketing, email automation, and social ads to attract, nurture, and convert prospects.

Responsibilities include optimizing campaigns for ROI, collaborating with sales for lead quality, and delivering data-driven reports.

Qualifications

Bachelor's degree or higher in Marketing, Business, or related field.
5-7 years of digital marketing experience with lead generation focus.
Proven success in multi-channel lead generation campaigns.
Expertise in SEO, SEM, content marketing, email marketing automation, and social ads.
Proficient with analytics and CRM tools (GA, HubSpot, Salesforce).

Responsibilities

Develop and execute comprehensive digital marketing strategies focused on lead generation and pipeline growth.
Manage and optimize paid campaigns (Google, LinkedIn, Facebook) for lead quality and ROI.
Oversee SEO initiatives to improve organic rankings and traffic.
Create and optimize email marketing automation for nurturing and conversions.
Produce engaging content (blogs, whitepapers, webinars) to educate and attract prospects.
Analyze campaign data, report KPIs, and provide actionable insights.
Collaborate with sales to ensure alignment on lead quality and follow-up.