Digital Advertising Specialist

Placements24; Queenstown; Hybrid; NZD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Flexible remote work

Health benefits

Ongoing training

Dynamic work culture

Access to marketing tools

Generous PTO

Career growth

Job summary

Placements24 is seeking a skilled Digital Advertising Specialist to join our growing marketing team. You'll plan, execute, and optimize paid campaigns across Google, Facebook, Instagram, and LinkedIn to drive leads and brand awareness.

This primarily remote role offers flexibility to work from home. The successful candidate will combine strong analytics with creative testing, delivering actionable insights and ROI for campaigns across channels.

Qualifications

• Proven experience as Digital Advertising Specialist or PPC Specialist.
• Hands-on experience with Google Ads, Facebook Ads Manager and other major platforms.
• Strong understanding of PPC best practices, keyword targeting, bidding strategies, and ad copywriting.
• Proficiency in using analytics tools (e.g., Google Analytics) to track performance and derive insights.
• Experience with A/B testing and CRO techniques.
• Excellent analytical and problem-solving skills.
• Strong organizational skills and attention to detail.
• Ability to manage multiple campaigns and meet deadlines.
• Good communication and collaboration skills, especially in a remote setting.
• Bachelor's degree in Marketing/Advertising or related field preferred.
• Experience in Eastern Cape business contexts is a plus.

Responsibilities

• Plan, implement, and manage paid digital advertising campaigns across platforms.
• Conduct keyword research and competitor analysis to inform strategy.
• Develop and optimize ad copy, creatives, and landing pages to improve performance.
• Monitor campaign performance daily and provide regular data-driven insights.
• Manage advertising budgets efficiently, aiming for maximum ROI.
• Stay current with digital advertising trends and platform updates.
• Collaborate with marketing to align ads with strategy and calendars.
• Assist in testing new channels and technologies.
• Ensure campaigns comply with advertising policies and regulations.

Skills

Digital advertising strategy

Keyword research

Analytics & reporting

A/B testing

Campaign optimization

Remote collaboration

Education

Bachelor's degree in Marketing/Advertising

Tools

Google Ads

Facebook Ads Manager

Other major platforms

Job description

About the Role

Our client is looking for a skilled Digital Advertising Specialist to join their growing marketing department. This role will be primarily remote, offering flexibility to work from home. The successful candidate will be responsible for planning, executing, and optimizing paid digital advertising campaigns across various platforms to achieve marketing objectives, including lead generation and brand awareness. You will have a deep understanding of digital advertising best practices, proficiency in ad platforms, and a keen eye for detail to ensure campaigns are effective and efficient. This is an excellent opportunity for a driven digital marketer to contribute to impactful campaigns and grow their career within a supportive and innovative environment.

Key Responsibilities

• Plan, implement, and manage paid digital advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and others.


• Conduct keyword research and competitor analysis to inform campaign strategy and targeting.


• Develop and optimize ad copy, creatives, and landing pages to improve campaign performance and conversion rates.


• Monitor campaign performance daily, analyze data, and provide regular reports with actionable insights.


• Manage advertising budgets efficiently, ensuring maximum ROI and adherence to spending targets.


• Stay current with digital advertising trends, platform updates, and best practices.


• Collaborate with the marketing team to align advertising efforts with overall marketing strategies and promotional calendars.


• Assist in the testing and evaluation of new advertising channels and technologies.


• Ensure all campaigns comply with advertising policies and industry regulations.

Requirements

• Proven experience as a Digital Advertising Specialist, PPC Specialist, or similar role.


• Hands‑on experience with Google Ads, Facebook Ads Manager, and other major advertising platforms.


• Strong understanding of PPC best practices, keyword targeting, bidding strategies, and ad copywriting.


• Proficiency in using analytics tools (e.g., Google Analytics) to track campaign performance and derive insights.


• Experience with A/B testing and conversion rate optimization (CRO) techniques.


• Excellent analytical and problem‑solving skills.


• Strong organizational skills and attention to detail.


• Ability to manage multiple campaigns simultaneously and meet deadlines.


• Good communication and collaboration skills, especially in a remote setting.


• A Bachelor's degree in Marketing, Advertising, or a related field is preferred.


• Experience in Eastern Cape business contexts is a plus.

Benefits

• Competitive salary and potential for performance bonuses.


• Flexible remote work arrangements.


• Comprehensive health benefits package.


• Opportunities for ongoing training and professional development in digital advertising.


• A collaborative and dynamic work culture.


• Access to modern digital marketing tools.


• Generous paid time off.


• Career growth prospects within the organization.