Digital Marketing Specialist - FMCG E-commerce

Placements24; Queenstown; Hybrid; NZD 45,000 - 70,000; Full time

Benefits offered by this job

Fully remote work environment

Growth opportunities

Job summary

Placements24 is seeking a Digital Marketing Specialist for a fully remote role serving clients in the FMCG space. You will design and execute digital campaigns across SEO, SEM, social media, email, and content marketing to boost online presence and e-commerce performance.

You will optimize e-commerce platforms, create compelling content and ad copy, analyze analytics, and collaborate with marketing and sales teams to ensure consistent brand messaging.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications or related field.
• 3–5 years of digital marketing experience with a focus on e-commerce and FMCG.
• Proven success developing and executing digital campaigns across SEO, SEM, social media, email and content marketing.
• Expertise with digital analytics tools (Google Analytics, Google Tag Manager).
• Experience with e-commerce platforms (Shopify, Magento) and CRM systems.
• Strong content creation and copywriting skills.
• Excellent analytical, problem-solving and communication abilities.
• Ability to work independently and manage multiple projects remotely.

Responsibilities

• Develop and implement digital marketing campaigns across SEO, SEM, social media, email and content marketing.
• Manage and optimize e-commerce platforms to drive traffic and conversions.
• Create engaging content for websites, social media, and ads.
• Monitor website traffic, campaign performance and conversion rates using analytics tools.
• Stay up-to-date with digital marketing trends and best practices.
• Manage paid advertising campaigns on Google Ads and social platforms.
• Develop and execute social media strategies to improve brand awareness and engagement.
• Collaborate with marketing, sales and product teams for brand consistency online.
• Conduct A/B testing and other optimization techniques to improve ROI.
• Manage the digital marketing budget to maximize ROI.

Skills

SEO

SEM

Social media

Content marketing

Email marketing

Copywriting

Analytics

Campaigns

Communication

Independence

Education

Bachelor's degree in Marketing, Digital Media, Communications

Tools

Google Analytics

Google Tag Manager

Shopify

Magento

CRM systems

Job description

About the Role

Our client, a dynamic and innovative leader in the Fast-Moving Consumer Goods (FMCG) industry, is looking for a highly skilled and creative Digital Marketing Specialist to join their team. This role is fully remote, offering the flexibility to work from anywhere within South Africa. The successful candidate will be responsible for developing and executing cutting-edge digital marketing strategies to enhance online presence, drive e-commerce sales, and engage consumers across various digital platforms. This is an exciting opportunity for a digital marketing enthusiast to make a significant impact on brand visibility and online revenue for our client.

Key Responsibilities

• Develop and implement comprehensive digital marketing campaigns across SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize the company's e-commerce platforms to drive traffic and conversions.
• Create engaging and compelling content for digital channels, including website copy, social media posts, and ad creatives.
• Monitor and analyze website traffic, campaign performance, and conversion rates using tools like Google Analytics.
• Stay abreast of the latest digital marketing trends, technologies, and best practices.
• Manage paid advertising campaigns on platforms such as Google Ads and social media channels.
• Develop and execute social media strategies to increase brand awareness and customer engagement.
• Collaborate with internal teams (marketing, sales, product development) to ensure brand consistency online.
• Conduct A/B testing and other optimization techniques to improve campaign performance.
• Manage the digital marketing budget effectively to maximize ROI.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum of 3-5 years of proven experience in digital marketing, with a focus on e-commerce and FMCG.
• Demonstrated success in developing and executing successful digital marketing campaigns.
• Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital analytics tools (e.g., Google Analytics, Google Tag Manager).
• Experience with e-commerce platforms (e.g., Shopify, Magento) and CRM systems.
• Strong content creation and copywriting skills.
• Excellent analytical, problem-solving, and communication skills.
• Ability to work independently and manage multiple projects in a remote setting.
• A passion for digital innovation and staying ahead of industry trends.

Benefits

• Our client offers a competitive salary, performance-based bonuses, and the unique advantage of a fully remote work environment, allowing for exceptional work-life balance.
• This role provides a significant opportunity for growth and impact within the digital marketing landscape of the FMCG sector, with the freedom to work from anywhere.