Customer Loyalty Program Manager

Placements24; Queenstown; Hybrid; NZD 64,000 - 96,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Hybrid work environment

Generous paid time off

Job summary

Placements24 is seeking a strategic and results-oriented Customer Loyalty Program Manager to join our marketing and customer experience team in Queenstown, Eastern Cape. This role designs, implements, and manages loyalty initiatives to boost retention, engagement, and lifetime value, analyzing customer data to tailor programs and ensure seamless execution.

The hybrid role balances strategic planning with hands-on collaboration, offering opportunities to shape loyalty experiences and partner with

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• Proven loyalty program management and CRM experience.
• Strong analytical, communication and project management skills.

Responsibilities

• Develop and execute a comprehensive customer loyalty strategy.
• Design, launch, and manage loyalty programs, including points systems, tiered rewards, and exclusive benefits.
• Analyze customer data and behavior to identify key segments and opportunities for loyalty initiatives.
• Create and manage targeted marketing campaigns to promote loyalty program participation.
• Monitor program performance, track key metrics, and provide regular reports.
• Collaborate with marketing, sales, and product teams to ensure program alignment and success.
• Manage the customer loyalty platform and technology stack.
• Identify and build partnerships for program enhancements and exclusive offers.
• Gather customer feedback to continuously improve program offerings and member experience.
• Ensure effective communication of program benefits and updates to members.

Skills

Loyalty program mgmt

CRM

Data analytics

Project management

Communication

Education

Bachelor's degree in Marketing

Tools

CRM software

Loyalty platforms

Job description

About the Role

Our client is seeking a strategic and results-oriented Customer Loyalty Program Manager to join their marketing and customer experience team in Queenstown, Eastern Cape. This role is responsible for designing, implementing, and managing innovative loyalty programs aimed at increasing customer retention, engagement, and lifetime value. You will analyze customer data to understand behavior, develop targeted initiatives, and ensure the seamless execution of program benefits. This Hybrid role combines strategic planning and analysis with collaborative work sessions, offering a balanced approach to achieving program goals. If you have a passion for building strong customer relationships and a proven ability to drive loyalty through effective programs, we invite you to apply to this exciting opportunity in Queenstown, Eastern Cape.

Key Responsibilities

• Develop and execute a comprehensive customer loyalty strategy.
• Design, launch, and manage loyalty programs, including points systems, tiered rewards, and exclusive benefits.
• Analyze customer data and behavior to identify key segments and opportunities for loyalty initiatives.
• Create and manage targeted marketing campaigns to promote loyalty program participation.
• Monitor program performance, track key metrics (e.g., retention rates, engagement, ROI), and provide regular reports.
• Collaborate with marketing, sales, and product teams to ensure program alignment and success.
• Manage the customer loyalty platform and technology stack.
• Identify and build partnerships for program enhancements and exclusive offers.
• Gather customer feedback to continuously improve program offerings and member experience.
• Ensure effective communication of program benefits and updates to members.

Requirements

• Proven experience in loyalty program management, CRM, or customer marketing.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
• Excellent project management and execution skills.
• Creative thinking and experience in developing engaging customer initiatives.
• Proficiency with CRM software and loyalty program management platforms.
• Strong communication, presentation, and interpersonal skills.
• Ability to work effectively in a Hybrid model, balancing independent work with team collaboration.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Understanding of customer lifecycle management and retention strategies.
• Experience working within Queenstown, Eastern Cape or a willingness to commute is essential for in-office requirements.

Benefits

• Annual salary of R .
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and holiday schedule.
• Opportunities for professional growth and development.
• Hybrid work environment offering flexibility.
• Engaging and collaborative team culture.
• Performance-based bonuses.
• Pension fund contribution.
• Life insurance.
• Proximity to Queenstown, Eastern Cape for convenient commute.