Loyalty Program Architect – Hybrid, Data-Driven Growth

Placements24; Queenstown; Hybrid; NZD 64,000 - 96,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Hybrid work environment

Generous paid time off

Job summary

Placements24 is seeking a strategic and results-oriented Customer Loyalty Program Manager to join our marketing and customer experience team in Queenstown, Eastern Cape. This role designs, implements, and manages loyalty initiatives to boost retention, engagement, and lifetime value, analyzing customer data to tailor programs and ensure seamless execution.

The hybrid role balances strategic planning with hands-on collaboration, offering opportunities to shape loyalty experiences and partner with

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• Proven loyalty program management and CRM experience.
• Strong analytical, communication and project management skills.

Responsibilities

• Develop and execute a comprehensive customer loyalty strategy.
• Design, launch, and manage loyalty programs, including points systems, tiered rewards, and exclusive benefits.
• Analyze customer data and behavior to identify key segments and opportunities for loyalty initiatives.
• Create and manage targeted marketing campaigns to promote loyalty program participation.
• Monitor program performance, track key metrics, and provide regular reports.
• Collaborate with marketing, sales, and product teams to ensure program alignment and success.
• Manage the customer loyalty platform and technology stack.
• Identify and build partnerships for program enhancements and exclusive offers.
• Gather customer feedback to continuously improve program offerings and member experience.
• Ensure effective communication of program benefits and updates to members.

Skills

Loyalty program mgmt

CRM

Data analytics

Project management

Communication

Education

Bachelor's degree in Marketing

Tools

CRM software

Loyalty platforms

Job description

Placements24 is seeking a strategic and results-oriented Customer Loyalty Program Manager to join our marketing and customer experience team in Queenstown, Eastern Cape. This role designs, implements, and manages loyalty initiatives to boost retention, engagement, and lifetime value, analyzing customer data to tailor programs and ensure seamless execution.

The hybrid role balances strategic planning with hands-on collaboration, offering opportunities to shape loyalty experiences and partner with