West NL Area Manager: Multi-Store Growth Leader

Wakuli; Den Haag; On-site; EUR 39,000 - 40,000; Full time

Benefits offered by this job

Monthly salary 3,450–3,600 EUR

Travel expenses covered

Unlimited coffee

Growth opportunities

Direct access to coffee producers

Job summary

Wakuli, shaping the future of coffee, is seeking an Area Manager to lead our Store Managers across West NL. You will coach leaders, drive store performance, and ensure a consistent operating model as we expand. The role is hands-on, in-store, and requires weekly travel across the region.

You will manage 8+ years of hospitality/retail experience and champion data-driven improvements. English fluency is essential; Dutch is a strong plus.

Qualifications

• 8+ years experience in hospitality or retail, incl. 3+ years in multi-site management
• Ability to coach Store Managers to own their results
• Comfort reading P&L, labour reports and dashboards
• Strong ownership, structure and service quality
• Fluency in English; Dutch a strong plus
• Availability of 38 hours/week; willingness to travel regionally

Responsibilities

• Lead Store Managers across West NL and oversee Multi Store Managers and their teams
• Spend 90% of time on ground coaching, challenging and supporting SMs
• Develop succession plans and grow Team Leads into future SMs
• Contribute to hiring for key roles and ensure effective onboarding
• Collaborate with Marketing and Product to drive regional campaigns and revenue
• Open new stores and ramp up existing ones while maintaining performance

Skills

Coaching managers

P&L literacy

Data-driven decisions

English fluency

Dutch language (advantage)

Travel readiness

Leadership

Retail/hospitality experience

Job description

Wakuli, shaping the future of coffee, is seeking an Area Manager to lead our Store Managers across West NL. You will coach leaders, drive store performance, and ensure a consistent operating model as we expand. The role is hands-on, in-store, and requires weekly travel across the region.

You will manage 8+ years of hospitality/retail experience and champion data-driven improvements. English fluency is essential; Dutch is a strong plus.