East NL Area Manager: Scale Stores & Grow Leaders

Wakuli; 's-Hertogenbosch; On-site; EUR 39,000 - 40,000; Full time

Benefits offered by this job

Electric company car

Unlimited coffee

Growth opportunities

Openings to 12 new stores in 2027

Collaborative, global team

Job summary

Wakuli is seeking an Area Manager to lead Store Managers across East NL, guiding performance and shaping the store operating model as we expand. You will coach leaders, drive standards, and grow a regional team to meet our ambitious 2027 rollout.

You’ll spend 90% of your time in stores, ensuring consistency, providing feedback, and building a high-performing region. English fluency is essential; Dutch is a strong plus.

Qualifications

• 8+ years of experience in hospitality or retail.
• 3+ years in multi-site management.
• Proven ability to coach managers to own results.
• Comfort reading P&L, labour reports and dashboards.
• Fluency in English; Dutch is a strong plus.

Responsibilities

• Lead Store Managers across East NL and 5 Multi Store Managers.
• Spend ~90% of time on-ground coaching and supporting stores.
• Drive performance through data, feedback and playbooks.
• Collaborate with Marketing and Product to ensure store success.
• Oversee hiring for key roles and onboarding of new starters.

Skills

Leadership coaching

Multi-site management

P&L literacy

Numerical dashboards

Fluent English

Dutch a plus

Travel readiness

38 hours/week

Job description

Wakuli is seeking an Area Manager to lead Store Managers across East NL, guiding performance and shaping the store operating model as we expand. You will coach leaders, drive standards, and grow a regional team to meet our ambitious 2027 rollout.

You’ll spend 90% of your time in stores, ensuring consistency, providing feedback, and building a high-performing region. English fluency is essential; Dutch is a strong plus.