Senior Service Growth Manager – B2B Marketing

GEA Group; Weert; Remote; EUR 110,000 - 150,000; Full time

Job summary

GEA Group is seeking a Senior Service Marketing & Growth Manager in Weert, Netherlands, to shape the new service marketing capability. You will bridge Marketing, Service, Sales, Product Management, and Digital Marketing to turn insights into qualified opportunities and measurable growth.

You will work across four business units in a dynamic global technology organization, with a clear path to influence service growth, recurring revenue and customer value.

Qualifications

• Bachelor’s or Master’s degree in Marketing or related field.
• 8+ years of relevant experience in B2B marketing, commercial growth or go-to-market roles.
• Experience in international industrial, capital-equipment or complex B2B environments.
• Strong understanding of Service, aftermarket, installed-base, lifecycle or portfolio marketing.
• Experience with CRM, marketing automation, lifecycle management and pipeline measurement.

Responsibilities

• Develop and execute the Service Marketing & Growth Strategy across four business units and establish scalable processes.
• Analyze and segment the installed base to identify opportunities around service contracts, spare parts, upgrades, and digital services.
• Develop value propositions, lifecycle programs, customer journeys and campaigns that activate, retain and re-engage customers.
• Collaborate with Service Sales, Business Unit Marketing and Digital Marketing to convert opportunities into campaigns and nurture leads.
• Launch and optimize pilots, using insights to scale across the division.
• Define Service Marketing KPIs and link activities to pipeline and measurable impact.

Skills

B2B marketing

Strategic thinking

Stakeholder management

English fluency

Education

Bachelor’s or Master’s in Marketing

Tools

CRM

Marketing automation

Job description

GEA Group is seeking a Senior Service Marketing & Growth Manager in Weert, Netherlands, to shape the new service marketing capability. You will bridge Marketing, Service, Sales, Product Management, and Digital Marketing to turn insights into qualified opportunities and measurable growth.

You will work across four business units in a dynamic global technology organization, with a clear path to influence service growth, recurring revenue and customer value.