Senior Service Marketing & Growth Manager

GEA Group; Netherlands; Remote; EUR 90,000 - 130,000; Full time

Job summary

GEA Group is seeking an experienced Senior Service Marketing & Growth Manager to turn installed customer bases into commercial opportunities. You will work at the intersection of Marketing, Service, Sales, Product Management and Digital Marketing, developing scalable service marketing strategies across four business units and shaping value propositions throughout the customer lifecycle.

You will lead campaigns, analyze installed base opportunities, and drive growth through lifecycle programs,

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business or a related field.
• Around 8+ years of relevant experience in B2B marketing, commercial growth or go-to-market roles.
• Experience within an international industrial, capital-equipment, technology or similarly complex B2B environment.
• Strong understanding of Service, aftermarket, installed-base, customer lifecycle or portfolio marketing.
• Experience with CRM, customer segmentation, marketing automation, lifecycle management and pipeline measurement.
• Strong commercial and stakeholder-management skills, combined with an entrepreneurial mindset and fluency in English
• Fluent in English (Dutch or German is an advantage).

Responsibilities

• Develop and execute the Service Marketing & Growth Strategy across four business units and establish the processes and ways of working to make it scalable.
• Analyze and segment the installed base to identify opportunities around service contracts, spare parts, upgrades, retrofits and digital services.
• Develop strong value propositions, lifecycle programs, customer journeys and campaigns that activate, retain and re-engage customers.
• Work closely with Service Sales, Business Unit Marketing and Digital Marketing to turn commercial opportunities into effective campaigns and ensure leads and opportunities are nurtured and followed up.
• Launch and optimize pilots and use customer insights and results in creating repeatable approaches that can be scaled across the division.
• Define Service Marketing KPIs and connect marketing activities to qualified opportunities, pipeline creation and measurable commercial impact.

Skills

B2B marketing

Strategic planning

Stakeholder management

CRM & marketing automation

Lifecycle marketing

English proficiency

International experience

Entrepreneurial mindset

Education

Bachelor’s or Master’s degree in Marketing/Business

Tools

CRM software

Marketing automation tools

Pipeline measurement tools

Job description

Are you an experienced B2B marketing professional who knows how to turn an installed customer base into new commercial opportunities? And do you enjoy building something new, bringing structure to complex environments and translating strategy into measurable business impact?Within GEA’s Pharma and Food Applications Division, growing Service Sales is a strategic priority. Our equipment and production solutions have long operational lifecycles, creating significant opportunities to increase customer value, strengthen retention and accelerate Service growth.In Bakel we are looking for a Senior Service Marketing & Growth Manager.

Your responsibilities and tasks

This is not a traditional marketing communications role. You will work at the intersection of Marketing, Service, Sales, Product Management and Digital Marketing, combining strategic thinking with hands-on execution. Your focus is clear: turning customer and market insights into qualified Service opportunities, pipeline and business growth.

You will:

• Develop and execute the Service Marketing & Growth Strategy across four business units and establish the processes and ways of working to make it scalable.
• Analyze and segment the installed base to identify opportunities around service contracts, spare parts, upgrades, retrofits and digital services.
• Develop strong value propositions, lifecycle programs, customer journeys and campaigns that activate, retain and re-engage customers.
• Work closely with Service Sales, Business Unit Marketing and Digital Marketing to turn commercial opportunities into effective campaigns and ensure leads and opportunities are nurtured and followed up.
• Launch and optimize pilots and use customer insights and results in creating repeatable approaches that can be scaled across the division.
• Define Service Marketing KPIs and connect marketing activities to qualified opportunities, pipeline creation and measurable commercial impact.

Your profile and qualifications

We are looking for a commercially minded marketing professional who enjoys creating something from the ground up and is equally comfortable discussing strategy with senior stakeholders and getting involved in execution.

• A Bachelor’s or Master’s degree in Marketing, Business or a related field.
• Around 8+ years of relevant experience in B2B marketing, commercial growth or go-to-market roles.
• Experience within an international industrial, capital-equipment, technology or similarly complex B2B environment.
• Strong understanding of Service, aftermarket, installed-base, customer lifecycle or portfolio marketing.
• Experience with CRM, customer segmentation, marketing automation, lifecycle management and pipeline measurement.
• Strong commercial and stakeholder-management skills, combined with an entrepreneurial mindset and fluency in English
• Fluent in English (Dutch or German is an advantage).

Our offer

• This is a unique opportunity to build a strategically important capability from the ground up. You will have significant visibility across the division and the opportunity to directly influence Service growth, recurring revenue, customer value and commercial performance.
• The position starts as an individual contributor role, giving you the opportunity to shape the Service Marketing capability and help determine how it develops as its business impact grows.
• You will work internationally across four business units within a dynamic global technology organization.

About GEA

GEA is one of the largest suppliers for the food and beverage processing industry and a wide range of other process industries. Approximately 18,000 employees in more than 60 countries contribute significantly to GEA’s success – come and join them! We offer interesting and challenging tasks, a positive working environment in international teams and opportunities for personal development and growth in a global company.

GEA is an equal opportunity employer. Applicants will therefore receive consideration for employment without regard to age, sex, race, color, religion, world view, national origin, genetics, disability, gender identity, marital status, sexual orientation, veteran status or any other protected characteristic required by applicable law. Applicants with disabilities are welcome and will be given special consideration if they are equally qualified.

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GEA is certified as a Top Employer by the Top Employers Institute in 19 countries in APAC & Europe. We have high scores for Leadership, Ethics & Integrity and Sustainability. Outside APAC & Europe we are also certified in Colombia and Mexico.

GEA’s heritage stretches back more than 140 years. Today, we operate in resilient customer industries with a dedicated workforce of more than 18,000 employees and conduct business with more than 150 countries.