Senior Service Marketing & Growth Manager

GEA Germany GmbH; Gemert-Bakel; On-site; EUR 90,000 - 120,000; Full time

Job summary

GEA Germany GmbH in Bakel seeks a Senior Service Marketing & Growth Manager to turn customer and market insights into qualified opportunities across four business units. You will bridge Marketing, Service, Sales, Product Management and Digital Marketing to drive growth.

You will build scalable processes, define KPIs and lead campaigns that activate, retain and re‑engage customers, accelerating service growth and recurring revenue in an international industrial setting.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business or a related field.
• 8+ years of relevant B2B marketing or growth experience.
• Experience in international industrial or complex B2B environments.
• Strong understanding of service, lifecycle marketing and installed base.

Responsibilities

• Develop and execute the Service Marketing & Growth Strategy across four units.
• Analyze installed base to identify service contracts, upgrades and digital services.
• Create value propositions, lifecycle programs and customer journeys.
• Collaborate with Service Sales, Marketing and Digital Marketing to generate leads.
• Launch pilots and scale successful approaches across the division.
• Define KPIs and link activities to pipeline and commercial impact.

Skills

B2B marketing

Lead generation

Stakeholder management

English fluency

Entrepreneurial mindset

Strategic thinking

Education

Bachelor’s or Master’s in Marketing/Business

Tools

CRM

Marketing automation

Pipeline measurement

Job description

Are you an experienced B2B marketing professional who knows how to turn an installed customer base into new commercial opportunities? And do you enjoy building something new, bringing structure to complex environments and translating strategy into measurable business impact? Within GEA’s Pharma and Food Applications Division, growing Service Sales is a strategic priority. Our equipment and production solutions have long operational lifecycles, creating significant opportunities to increase customer value, strengthen retention and accelerate Service growth.

In Bakel we are looking for a Senior Service Marketing & Growth Manager.

Responsibilities / Tasks

This is not a traditional marketing communications role. You will work at the intersection of Marketing, Service, Sales, Product Management and Digital Marketing, combining strategic thinking with hands‑on execution. Your focus is clear: turning customer and market insights into qualified Service opportunities, pipeline and business growth.

• Develop and execute the Service Marketing & Growth Strategy across four business units and establish the processes and ways of working to make it scalable.
• Analyze and segment the installed base to identify opportunities around service contracts, spare parts, upgrades, retrofits and digital services.
• Develop strong value propositions, lifecycle programs, customer journeys and campaigns that activate, retain and re‑engage customers.
• Work closely with Service Sales, Business Unit Marketing and Digital Marketing to turn commercial opportunities into effective campaigns and ensure leads and opportunities are nurtured and followed up.
• Launch and optimize pilots and use customer insights and results in creating repeatable approaches that can be scaled across the division.
• Define Service Marketing KPIs and connect marketing activities to qualified opportunities, pipeline creation and measurable commercial impact.

Your Profile / Qualifications

We are looking for a commercially minded marketing professional who enjoys creating something from the ground up and is equally comfortable discussing strategy with senior stakeholders and getting involved in execution.

• A Bachelor’s or Master’s degree in Marketing, Business or a related field.
• Around 8+ years of relevant experience in B2B marketing, commercial growth or go-to-market roles.
• Experience within an international industrial, capital-equipment, technology or similarly complex B2B environment.
• Strong understanding of Service, aftermarket, installed-base, customer lifecycle or portfolio marketing.
• Experience with CRM, customer segmentation, marketing automation, lifecycle management and pipeline measurement.
• Strong commercial and stakeholder‑management skills, combined with an entrepreneurial mindset and fluency in English.
• Fluent in English (Dutch or German is an advantage).

Our offer

This is a unique opportunity to build a strategically important capability from the ground up. You will have significant visibility across the division and the opportunity to directly influence Service growth, recurring revenue, customer value and commercial performance. The position starts as an individual contributor role, giving you the opportunity to shape the Service Marketing capability and help determine how it develops as its business impact grows.

You will work internationally across four business units within a dynamic global technology organization.

GEA is one of the largest suppliers of process technology for the food industry and a wide range of other industries. The international technology group focuses on process technology and components for sophisticated production processes in various end‑user markets.