Strategic Marketing Lead – Vertical Packaging

Gea Group; Weert; On-site; EUR 90,000 - 130,000; Full time

Job summary

GEA Group in Weert, The Netherlands, seeks a Marketing Manager for the Vertical Packaging portfolio to translate strategy into impactful marketing plans and drive growth. You will align with Product Management and Sales to ensure adoption and lead demand generation across key markets.

The role requires 8+ years in B2B marketing, strong product marketing and data-driven insights, and English fluency. This is a full-time on-site position within a global market leader.

Qualifications

• Bachelor's or Master's degree in Marketing, Business, or related field.
• 8+ years experience in a B2B marketing role, preferably in an international industrial or technology environment.
• Strong business acumen and ability to align marketing with commercial priorities and targets.
• Strong understanding of modern B2B marketing, including demand generation, content marketing, and marketing technologies.
• Strong product marketing expertise, including portfolio positioning, value proposition development, go-to-market strategy and product launch management.
• Strong stakeholder management and influencing skills, with the ability to build alignment across Sales, Product Management and Business Leadership.
• Data-driven mindset, with experience measuring marketing performance, campaign effectiveness and contribution to pipeline.
• Experience with large-scale international trade fairs and event marketing is a strong plus.
• Experience working successfully in complex international matrix organizations.
• Fluency in English.

Responsibilities

• Drive demand, generate qualified pipeline and support opportunity creation through targeted campaigns, digital activation, events and product launches across priority markets.
• Develop the global marketing strategy and activity plan for the Vertical Packaging portfolio, translating growth ambitions into focused priorities, programs, and measurable commercial impact.
• Define priority markets, segments and target audiences with Sales and Product Management, turning commercial opportunities into effective go-to-market plans.
• Drive demand and pipeline creation through targeted campaigns, digital activation, events and product launches across priority markets and accounts.
• Strengthen portfolio positioning and value propositions, creating compelling messaging and proof points that differentiate our solutions and strengthen customer relevance.
• Lead marketing for strategic product launches and growth initiatives, ensuring strong positioning, market readiness and coordinated global activation.
• Partner with Sales to strengthen customer engagement, accelerate opportunity development and increase the effectiveness of commercial conversations through targeted enablement.
• Identify new growth opportunities through customer, market and competitor insights, while tracking marketing performance and contribution to qualified pipeline.
• Prioritize marketing investments and activities across the portfolio, ensuring resources are focused on the highest commercial growth opportunities.
• Lead key strategic trade fairs end-to-end, owning planning, cross-functional project management, execution and post-event performance reporting.

Skills

B2B Marketing

Demand Generation

Content Marketing

Marketing Technologies

Product Marketing

Stakeholder Management

English Fluency

Strategic Planning

Budget Management

Education

Bachelor's / Master's in Marketing or related field

Tools

CRM

Marketing Automation

Job description

GEA Group in Weert, The Netherlands, seeks a Marketing Manager for the Vertical Packaging portfolio to translate strategy into impactful marketing plans and drive growth. You will align with Product Management and Sales to ensure adoption and lead demand generation across key markets.

The role requires 8+ years in B2B marketing, strong product marketing and data-driven insights, and English fluency. This is a full-time on-site position within a global market leader.