Senior CRM Lifecycle Architect — Hybrid (Amsterdam/Rotterdam)

Marketing Report (een B2B nieuwsplatform voor marketeers); Netherlands; Hybrid; EUR 65,000 - 95,000; Full time

Benefits offered by this job

Hybrid work policy

24 vacation days

Learning Menu via DEPT.You

OpenUp health contributions

NS Business Card

Job summary

DEPT is seeking a Senior CRM Lifecycle Consultant to translate CRM and digital marketing strategy into scalable lifecycle programmes. You will define what customers experience, when they experience it, and why, across the full lifecycle.

You will bridge strategy and execution, designing journeys, segmentation, and cross-channel orchestration for impact. You’ll own the tactical journey layer, turning strategy into actionable designs that are executed and optimised in quarterly and yearly plans.

Qualifications

• At least 5 years of experience in CRM, marketing automation, lifecycle marketing, or customer journey design.
• Strong understanding of customer behaviour, lifecycle thinking, and segmentation models.
• Hands-on experience with CRM platforms such as SFMC, Bloomreach, Adobe Campaign, MS Dynamics, or SAP Emarsys.
• A data-informed, performance-driven mindset with strong familiarity with CRM KPIs.

Responsibilities

• Design detailed end-to-end lifecycle blueprints including welcome, onboarding, engagement, upsell, retention, loyalty and winback programmes.
• Define audiences, segmentation logic, triggers, lifecycle moments, and messaging principles across touchpoints.
• Own the what and when of customer interactions throughout the lifecycle.
• Brief Email Consultants on journey intent, structure, KPIs, and execution requirements.
• Partner with CRM Engineers to define data needs, tracking, and dependencies.
• Collaborate with content, media, and data teams to optimise cross-channel orchestration.
• Identify gaps and opportunities across the lifecycle and propose improvements.
• Leverage data-driven insights to inform strategic recommendations and optimisation.
• Act as client lead on accounts and mentor junior/medior consultants.

Skills

CRM

Marketing automation

Lifecycle marketing

Customer journey design

Segmentation models

Data-driven mindset

Tools

Salesforce Marketing Cloud

Bloomreach

Adobe Campaign

Microsoft Dynamics

SAP Emarsys

Job description

DEPT is seeking a Senior CRM Lifecycle Consultant to translate CRM and digital marketing strategy into scalable lifecycle programmes. You will define what customers experience, when they experience it, and why, across the full lifecycle.

You will bridge strategy and execution, designing journeys, segmentation, and cross-channel orchestration for impact. You’ll own the tactical journey layer, turning strategy into actionable designs that are executed and optimised in quarterly and yearly plans.