Lead CRM Strategist: Loyalty & Growth Architect

Marketing Report (een B2B nieuwsplatform voor marketeers); Amsterdam; Hybrid; EUR 90,000 - 120,000; Full time

Job summary

DEPT® in Amsterdam is seeking a Lead CRM Strategist to own the Loyalty and Audience agenda for top brands. You will shape the client’s relationship strategy and translate ambitious goals into sophisticated, data-driven CRM roadmaps.

As a strategic lead you will collaborate with cross-disciplinary teams, defend CRM investments, and drive long-term engagement. The role requires fluency in German and English, with office presence in the Netherlands or Germany.

Qualifications

• Seasoned digital marketing strategist with CRM and loyalty experience.
• Ability to translate business goals into data-driven CRM roadmaps.
• Strong cross-functional collaboration between creative, data and tech.
• Fluent in German and English; starts from NL/DE offices.

Responsibilities

• Own the end-to-end loyalty narrative for the client.
• Develop loyalty propositions and customer journey strategies.
• Analyze customer behavior and lifetime value to define segments.
• Serve as primary strategy contact navigating client environments.
• Analyze strategy effectiveness with retention, repeat purchases, ROI.
• Bridge CRM, data, creative and tech to deliver integrated experiences.
• Spot opportunities to expand scope into broader strategic territories.

Skills

CRM strategy

Loyalty programs

Audience-centric marketing

Full-funnel marketing

Client leadership

German & English

Tools

CRM platforms

Marketing automation

Data analytics tools

Job description

DEPT® in Amsterdam is seeking a Lead CRM Strategist to own the Loyalty and Audience agenda for top brands. You will shape the client’s relationship strategy and translate ambitious goals into sophisticated, data-driven CRM roadmaps.

As a strategic lead you will collaborate with cross-disciplinary teams, defend CRM investments, and drive long-term engagement. The role requires fluency in German and English, with office presence in the Netherlands or Germany.