Hybrid CRM Lifecycle Consultant (Amsterdam/Rotterdam)

Marketing Report (een B2B nieuwsplatform voor marketeers); Netherlands; Hybrid; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Hybrid working policy

Annual vacation allowance 24 days

Job summary

DEPT is seeking a Medior CRM Lifecycle Consultant to join our Amsterdam/Rotterdam hybrid setup. You will translate CRM and digital marketing strategy into concrete campaigns across email, SMS, and push, owning end-to-end lifecycle journeys.

You’ll collaborate with CRM and digital marketing managers, define audiences, and oversee execution and optimization, ensuring campaigns stay relevant and aligned with business goals. Fluency in Dutch and English is required.

Qualifications

• 2–4 years of experience in CRM, marketing automation, lifecycle marketing, or customer journey design.
• Solid understanding of customer behaviour and lifecycle thinking.
• Hands-on experience with one or more CRM platforms (listed) and other CRM campaigns.
• Experience managing end-to-end CRM campaigns from planning to optimization.
• Data-informed mindset with familiarity in CRM KPIs.
• Structured work style with strong stakeholder management.
• Agency or complex multi-disciplinary environment is a plus.

Responsibilities

• Concept and build end-to-end lifecycle journeys (welcome, onboarding, engagement, upsell, retention, loyalty, winback).
• Define audiences, segmentation logic, triggers, lifecycle moments, and messaging across touchpoints.
• Own end-to-end campaign ownership, planning, execution, monitoring and optimization.
• Conduct QBRs and leverage KPIs to recommend improvements.
• Ensure CRM journeys and content align with goals and brand guidelines.
• Collaborate with Activation and Engineering to define data needs and dependencies.
• Bridge between strategy and execution with senior/medior colleagues.
• Support lifecycle strategy and campaign management across teams.

Skills

CRM strategy

Lifecycle thinking

Segmentation models

Campaign optimization

KPI analysis

Stakeholder management

Agency experience

Dutch and English proficiency

Tools

Salesforce Marketing Cloud

Bloomreach

Adobe Campaign

Microsoft Dynamics

SAP Emarsys

Job description

DEPT is seeking a Medior CRM Lifecycle Consultant to join our Amsterdam/Rotterdam hybrid setup. You will translate CRM and digital marketing strategy into concrete campaigns across email, SMS, and push, owning end-to-end lifecycle journeys.

You’ll collaborate with CRM and digital marketing managers, define audiences, and oversee execution and optimization, ensuring campaigns stay relevant and aligned with business goals. Fluency in Dutch and English is required.