[Vacancy] DEPT has a position for Medior CRM Lifecycle Consultant

Marketing Report (een B2B nieuwsplatform voor marketeers); Netherlands; Hybrid; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Hybrid working policy

Annual vacation allowance 24 days

Job summary

DEPT is seeking a Medior CRM Lifecycle Consultant to join our Amsterdam/Rotterdam hybrid setup. You will translate CRM and digital marketing strategy into concrete campaigns across email, SMS, and push, owning end-to-end lifecycle journeys.

You’ll collaborate with CRM and digital marketing managers, define audiences, and oversee execution and optimization, ensuring campaigns stay relevant and aligned with business goals. Fluency in Dutch and English is required.

Qualifications

• 2–4 years of experience in CRM, marketing automation, lifecycle marketing, or customer journey design.
• Solid understanding of customer behaviour and lifecycle thinking.
• Hands-on experience with one or more CRM platforms (listed) and other CRM campaigns.
• Experience managing end-to-end CRM campaigns from planning to optimization.
• Data-informed mindset with familiarity in CRM KPIs.
• Structured work style with strong stakeholder management.
• Agency or complex multi-disciplinary environment is a plus.

Responsibilities

• Concept and build end-to-end lifecycle journeys (welcome, onboarding, engagement, upsell, retention, loyalty, winback).
• Define audiences, segmentation logic, triggers, lifecycle moments, and messaging across touchpoints.
• Own end-to-end campaign ownership, planning, execution, monitoring and optimization.
• Conduct QBRs and leverage KPIs to recommend improvements.
• Ensure CRM journeys and content align with goals and brand guidelines.
• Collaborate with Activation and Engineering to define data needs and dependencies.
• Bridge between strategy and execution with senior/medior colleagues.
• Support lifecycle strategy and campaign management across teams.

Skills

CRM strategy

Lifecycle thinking

Segmentation models

Campaign optimization

KPI analysis

Stakeholder management

Agency experience

Dutch and English proficiency

Tools

Salesforce Marketing Cloud

Bloomreach

Adobe Campaign

Microsoft Dynamics

SAP Emarsys

Job description

DEPT is directly looking for:

Medior CRM Lifecycle Consultant - Amsterdam/Rotterdam, hybrid

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021.

Job purpose

As a Medior CRM Lifecycle Consultant, you translate CRM and Digital Marketing strategy into concrete CRM (email, SMS, push) campaigns, journeys and segmentation. You focus on the “what”, “when” and “where” of customer interactions throughout the lifecycle, ensuring campaigns are relevant, timely, and aligned with business goals and customer experience principles.

You collaborate with CRM and digital marketing managers, bridging high-level strategy and hands‑on execution. You own tactical journey designs, customer behavior insights, and end-to‑end campaign management, overseeing operational execution and optimization across monthly and quarterly planning horizons.

What you'll do

• Concept and build end-to-end lifecycle journeys, including welcome, onboarding, engagement, upsell, retention, loyalty, and winback programmes;
• Define audiences, segmentation logic, triggers, lifecycle moments, and messaging principles across touchpoints;
• Act as end-to-end campaign owner, oversee planning, operational execution, monitoring, and optimization of CRM campaigns;
• Conduct performance reviews (QBRs) of lifecycle programs and email campaigns, leveraging metrics (KPIs, conversion, retention) to recommend improvements;
• Ensure all CRM journeys, campaigns, and content align with strategic goals, customer experience principles, and brand guidelines;
• Work closely with Activation teams to brief journey and campaign requirements, and with Engineering teams to define data needs, tracking, and technical dependencies;
• Collaborate with senior and medior colleagues, learning and contributing to lifecycle strategy, execution, and campaign management;
• Act as the bridge between high-level strategy (CRM/Digital Marketing Strategists) and execution (Activation & Engineering).

What you bring

• 2-4 years of experience in CRM, marketing automation, lifecycle marketing, or customer journey design;
• Solid understanding of customer behaviour, lifecycle thinking, and segmentation models;
• Hands‑on experience with one or more CRM platforms (like Salesforce Marketing Cloud, Bloomreach, Adobe Campaign, Microsoft Dynamics, SAP Emarsys and others);
• Experience managing end-to-end CRM campaigns, from planning to execution and optimization;
• A data‑informed, performance‑driven mindset with strong familiarity with CRM KPIs;
• A structured way of working, with strong stakeholder management and collaboration skills;
• Experience in an agency or complex, multi‑disciplinary environment is a plus;
• Located and available to start working directly from our Amsterdam or Rotterdam offices;
• Full working proficiency in Dutch and English.

We offer

• A flexible, hybrid working policy (2-3 days from the office, depending on location) and the opportunity to work from abroad for 13 weeks a year.
• 24 vacation days per year and the possibility to buy an unlimited number of extra vacation days.
• DEPT®/YOU Learning Menu and DEPT®/YOU Special Programs. Develop your skills with courses and programs tailored to your needs.
• Stay happy and healthy with a contribution to your health through the OpenUp platform, gym and wellness discounts, and healthy lunches at the office.
• Get a discount on your lease bike and ride in style. You can also enjoy hassle‑free commutes with an NS Business Card.
• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021, has been named a Great Place To Work since 2022 in the Netherlands and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
• Awesome clients. Whether big, small, local or global — at DEPT® you’ll get the opportunity to work with all of them. And we celebrate all of our successes together!
• You can discover even more employee benefitshere.

Why DEPT®?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

Diversity, equity & inclusion

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our effortshere.

www.deptagency.com