Senior Salesforce Marketing Architect (Hybrid)

Merkle Nederland; Amsterdam; Hybrid; EUR 90,000 - 120,000; Full time

Job summary

Merkle Nederland seeks a Senior Salesforce Marketing Consultant to drive marketing-led Salesforce solutions for enterprise clients. You will lead with marketing, delivering end-to-end customer engagement across Marketing Cloud, Data Cloud 360, and Core.

You will shape architectures, mentor teams, and stay current with Marketing Cloud Next and AI-enabled use cases, while collaborating with IT and platform teams in a hybrid, full-time role based in Amsterdam/Rotterdam.

Qualifications

• Experience as Salesforce Marketing Cloud consultant or lead in complex environments.
• Deep expertise in Marketing Cloud, with a clear view on Marketing Cloud Next.
• Solid understanding of Salesforce Core (Sales, Service, Platform) and its role in marketing use cases.
• Good knowledge of Salesforce Data Cloud 360 and data-driven activation patterns.
• Experience with Agentforce / AI-enabled Salesforce marketing use cases.
• Ability to design holistic customer and data flows, beyond individual campaigns.
• Comfortable in advisory and pre-sales roles, with strong stakeholder communication skills.
• Relevant Salesforce certifications.

Responsibilities

• Design and advise on marketing-centric Salesforce architectures, with Marketing Cloud as the anchor and Core/Data Cloud as enablers.
• Shape end-to-end marketing and engagement use cases, from data and segmentation to journeys, personalization, and activation.
• Translate marketing and business objectives into integrated Salesforce solutions across Marketing Cloud, Data Cloud 360, and Core.
• Contribute to AI-enabled marketing and automation scenarios, including Agentforce-driven use cases where relevant.
• Lead pre-sales and solutioning: discovery, value mapping, high-level architecture, demos, and proposals.
• Act as a trusted advisor to marketing and digital stakeholders, aligning with IT and platform teams.
• Mentor consultants and campaign specialists; raise quality and maturity across teams.
• Stay current on the Salesforce roadmap, focusing on Marketing Cloud Next, Data Cloud, and AI-native capabilities.

Skills

Salesforce Marketing Cloud

Marketing Cloud Next

Salesforce Core

Data Cloud 360

Agentforce

Advisory & pre-sales

Stakeholder comms

Education

Salesforce certifications

Tools

Salesforce Marketing Cloud

Marketing Cloud Next

Data Cloud 360

Agentforce

Job description

Merkle Nederland seeks a Senior Salesforce Marketing Consultant to drive marketing-led Salesforce solutions for enterprise clients. You will lead with marketing, delivering end-to-end customer engagement across Marketing Cloud, Data Cloud 360, and Core.

You will shape architectures, mentor teams, and stay current with Marketing Cloud Next and AI-enabled use cases, while collaborating with IT and platform teams in a hybrid, full-time role based in Amsterdam/Rotterdam.