[Vacancy] DEPT has a position for Senior CRM Lifecycle Consultant

Marketing Report (een B2B nieuwsplatform voor marketeers); Netherlands; Hybrid; EUR 65,000 - 95,000; Full time

Benefits offered by this job

Hybrid work policy

24 vacation days

Learning Menu via DEPT.You

OpenUp health contributions

NS Business Card

Job summary

DEPT is seeking a Senior CRM Lifecycle Consultant to translate CRM and digital marketing strategy into scalable lifecycle programmes. You will define what customers experience, when they experience it, and why, across the full lifecycle.

You will bridge strategy and execution, designing journeys, segmentation, and cross-channel orchestration for impact. You’ll own the tactical journey layer, turning strategy into actionable designs that are executed and optimised in quarterly and yearly plans.

Qualifications

• At least 5 years of experience in CRM, marketing automation, lifecycle marketing, or customer journey design.
• Strong understanding of customer behaviour, lifecycle thinking, and segmentation models.
• Hands-on experience with CRM platforms such as SFMC, Bloomreach, Adobe Campaign, MS Dynamics, or SAP Emarsys.
• A data-informed, performance-driven mindset with strong familiarity with CRM KPIs.

Responsibilities

• Design detailed end-to-end lifecycle blueprints including welcome, onboarding, engagement, upsell, retention, loyalty and winback programmes.
• Define audiences, segmentation logic, triggers, lifecycle moments, and messaging principles across touchpoints.
• Own the what and when of customer interactions throughout the lifecycle.
• Brief Email Consultants on journey intent, structure, KPIs, and execution requirements.
• Partner with CRM Engineers to define data needs, tracking, and dependencies.
• Collaborate with content, media, and data teams to optimise cross-channel orchestration.
• Identify gaps and opportunities across the lifecycle and propose improvements.
• Leverage data-driven insights to inform strategic recommendations and optimisation.
• Act as client lead on accounts and mentor junior/medior consultants.

Skills

CRM

Marketing automation

Lifecycle marketing

Customer journey design

Segmentation models

Data-driven mindset

Tools

Salesforce Marketing Cloud

Bloomreach

Adobe Campaign

Microsoft Dynamics

SAP Emarsys

Job description

DEPT is directly looking for:

Senior CRM Lifecycle Consultant - Amsterdam/Rotterdam, hybrid

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021.

Job purpose

As a Senior CRM Lifecycle Consultant, you translate CRM and Digital Marketing strategy into concrete, scalable lifecycle programmes. You define what customers experience, when they experience it, and why, across the full customer lifecycle.

Operating at management level, you bridge high-level CRM strategy and hands-on execution. You design lifecycle frameworks, journeys, and segmentation that guide CRM Activation and Engineering teams, ensuring that customer interactions are timely, relevant, and aligned with both business objectives and customer experience principles.

You own the tactical journey layer: turning strategic intent into actionable lifecycle designs that can be executed, measured, and optimised over quarterly and yearly planning horizons.

What you'll do

• Design detailed end-to-end lifecycle blueprints, including welcome, onboarding, engagement, upsell, retention, loyalty, and winback programmes;
• Define audiences, segmentation logic, triggers, lifecycle moments, and messaging principles across touchpoints;
• Own the “what” and “when” of customer interactions throughout the lifecycle;
• Brief Email Consultants on journey intent, structure, KPIs, and execution requirements, while partnering closely with CRM Engineers to define data needs, tracking, and technical dependencies;
• Collaborates with content, media, and data teams to optimise cross-channel orchestration and maximise client performance;
• Identify gaps and opportunities across the lifecycle and proactively propose improvements;
• Leverage data-driven insights and lifecycle performance metrics (KPIs, conversion, retention) to inform strategic recommendations and optimisation initiatives;
• Ensure all lifecycle journeys and content align with strategic goals, CX principles, and brand guidelines;
• Acts as the client lead on accounts, providing guidance and mentorship to junior and medior consultants.

What you'll bring

• At least 5 years of experience in CRM, marketing automation, lifecycle marketing, or customer journey design.
• Strong understanding of customer behaviour, lifecycle thinking, and segmentation models.
• Hands-on experience with one or more CRM platforms (like Salesforce Marketing Cloud, Bloomreach, Adobe Campaign, Microsoft Dynamics, SAP Emarsys etc.);
• Proven ability to translate abstract strategy into clear, actionable lifecycle designs;
• A data-informed, performance-driven mindset with strong familiarity with CRM KPIs;
• Confidence in client-facing environments, able to clearly explain lifecycle concepts and impact;
• A structured way of working, with strong stakeholder management and collaboration skills;
• Experience in an agency or complex, multi-disciplinary environment is a plus;
• Located and available to start working directly from our Amsterdam or Rotterdam offices;
• Full working proficiency in English, proficiency in Dutch is considered as a plus.

We offer

• A flexible, hybrid working policy (2-3 days from the office, depending on location) and the opportunity to work from abroad for 13 weeks a year.
• 24 vacation days per year and the possibility to buy an unlimited number of extra vacation days.
• DEPT®/YOU Learning Menu and DEPT®/YOU Special Programs. Develop your skills with courses and programs tailored to your needs.
• Stay happy and healthy with a contribution to your health through the OpenUp platform, gym and wellness discounts, and healthy lunches at the office.
• Get a discount on your lease bike and ride in style. You can also enjoy hassle free-commutes with an NS Business Card.
• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021, has been named a Great Place To Work since 2022 in the Netherlands and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
• Awesome clients. Whether big, small, local or global — at DEPT® you’ll get the opportunity to work with all of them. And we celebrate all of our successes together!
• You can discover even more employee benefits here.

Why DEPT®?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

Diversity, equity & inclusion

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

www.deptagency.com