Senior CRM Lead — Global Fan Engagement (Amsterdam)

MatchWornShirt; Amsterdam; On-site; EUR 65,000 - 95,000; Full time

Benefits offered by this job

Informal environment

Sport-focused culture

Room for initiative

Paid time off

On-site gym

Commuting allowance

Equipment provided

Company events

Hybrid Tuesdays

Job summary

MatchWornShirt, Amsterdam-based, seeks a Senior CRM Specialist to co-own the CRM strategy across email, push, webhooks and app. You will drive retention and lifetime value for a global fanbase of sports enthusiasts, building data-driven journeys in Customer.io and working with a cross-functional team.

You will own automation portfolios, optimise segmentation, and translate sports moments into timely campaigns.

Qualifications

• Senior-level experience in digital marketing with CRM/lifecycle focus.
• Hands-on experience with Customer.io and event-triggered campaigns.
• CDP knowledge (e.g., Segment) is a plus.
• Bachelor's/Master's in Marketing, Communications, or related field.
• Getting things done mentality and proactive mindset.
• Passion for football and sports.
• EU passport or valid Netherlands work rights.

Responsibilities

• Co-own the CRM strategy across web, app and channels.
• Own and evolve always-on automations in Customer.io (welcome series, transactional flows, abandoned carts).
• Concept, build and execute campaigns to increase lifetime value and bidder conversion.
• Drive segmentation and personalisation using behavioural data.
• Translate sports moments into timely campaigns for fans and collectors.
• Act as technical owner within Customer.io and evaluate platform features.
• Collaborate with Data & Analytics, Product, Creative and Customer Service.

Skills

CRM strategy

Automation ownership

Campaign execution

Segmentation

Personalisation

Fan content

Platform ownership

Cross-functional collaboration

Education

Marketing/Communications degree

Business degree

Tools

Customer.io

Segment

Job description

MatchWornShirt, Amsterdam-based, seeks a Senior CRM Specialist to co-own the CRM strategy across email, push, webhooks and app. You will drive retention and lifetime value for a global fanbase of sports enthusiasts, building data-driven journeys in Customer.io and working with a cross-functional team.

You will own automation portfolios, optimise segmentation, and translate sports moments into timely campaigns.