Senior CRM Manager NL: Growth & Retention

The Quality Group; Netherlands; Hybrid; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Flexible working hours

Remote work options

Employee discounts

Workation

Job summary

The Quality Group in the Netherlands seeks a Senior CRM Manager to own CRM and lifecycle strategy for the Dutch market, focusing on second purchase, retention, and CLV. You will lead automated journeys across welcome, post-purchase, replenishment, reactivation, and win-back.

You will partner with the NL Country Manager and Promotion Planning to activate launches and promotions, while driving retention metrics and GDPR-compliant data practices. Fluent Dutch and English are required.

Qualifications

• 4+ years of experience in CRM, lifecycle, or email marketing, ideally within DTC or eCommerce.

Responsibilities

• Define and execute the CRM & lifecycle strategy for the Dutch market and own its performance.
• Build and optimize automated customer journeys across welcome, post-purchase, replenishment, reactivation, and win-back.
• Plan and execute localized CRM campaigns with segmentation and personalization.
• Partner with the NL Country Manager and Promotion Planning to activate launches, promotions, restocks, and commercial moments.
• Own CRM performance across revenue, conversion, repeat purchase rate, and CLV, translating insights into a roadmap.
• Drive continuous experimentation and A/B testing to identify scaling retention levers.
• Collaborate with Performance Marketing and Influencer teams to integrate CRM into the market strategy.
• Ensure all CRM activities follow GDPR and data privacy requirements.

Skills

CRM

Klaviyo

Retention/CLV optimization

Dutch market knowledge

Analytical mindset

Job description

The Quality Group in the Netherlands seeks a Senior CRM Manager to own CRM and lifecycle strategy for the Dutch market, focusing on second purchase, retention, and CLV. You will lead automated journeys across welcome, post-purchase, replenishment, reactivation, and win-back.

You will partner with the NL Country Manager and Promotion Planning to activate launches and promotions, while driving retention metrics and GDPR-compliant data practices. Fluent Dutch and English are required.