Sales Manager Benelux

GoodWe; Zuid-Holland; On-site; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Diverse, international team

Development opportunities

Flat hierarchies

Meaningful work

Job summary

GoodWe is seeking a Sales Manager for the Benelux region to develop and manage channel partnerships across distribution channels in the PV industry. You will design and implement a targeted sales strategy to expand GoodWe’s market share and revenue in the Benelux market.

You will lead the channel sales strategy, align product portfolios with partner needs, and collaborate with marketing and product teams to keep offerings competitive and well represented.

Qualifications

• Proven experience in Channel Sales within solar/PV industry.
• Strong network in the Benelux renewable energy sector.
• Excellent negotiation and relationship-building skills.
• Outstanding communication and presentation abilities.
• CRM experience and partner-support focus.

Responsibilities

• Develop and execute a Benelux Channel Sales plan.
• Identify and cultivate channel partners including wholesalers, installers, and EPC/IPP.
• Maintain an active sales pipeline and drive revenue in Benelux.
• Collaborate with marketing, product management and sales teams.
• Provide ongoing partner support and training to ensure alignment.
• Represent GoodWe at industry events and stay updated on market trends.
• Analyze performance and adjust strategies to sustain growth.

Skills

Channel Sales

Dutch language

English language

Negotiation

Partnership management

Travel readiness

Education

Bachelor's degree in electrical engineering / business

Job description

As a Sales Manager for the Benelux region, you will report directly to the Benelux Territory Manager at GoodWe, with specific focus on Channel Sales business. You will be responsible for developing, managing, and expanding relationships with key distribution channels across Benelux. As the primary contact for our customers in the Benelux region, your mission is to design and implement a targeted sales strategy that expands GoodWe’s market share and ensures a strong presence in this crucial market. Your efforts will be key to driving business growth, increasing revenue, and positioning GoodWe as a market leader in the solar energy sector.

In this role, you will lead the development of a Channel Sales strategy, aligning GoodWe’s product portfolio with the needs of the distribution network and key partners. You will work closely with our marketing, product management and sales office teams to ensure our offerings are competitive and positioned to meet customer demand. Your primary focus will be on leveraging and expanding partnerships within distribution networks, ensuring that GoodWe’s products are readily available and well-represented within the PV industry.

This role is critical in positioning GoodWe as a leading player in the Benelux region by driving channel sales and ensuring our products are accessible and visible within key distribution networks. Your ability to manage relationships, close deals, and navigate the complexities of the distribution ecosystem will directly influence GoodWe’s market success and contribute significantly to our growth and presence in one of Europe’s most important solar markets.

Your main responsibilities

• Developing and executing a strategic Channel Sales plan for the Benelux region, aimed at strengthening relationships with distribution partners, expanding customer reach, and increasing revenue.
• Identifying and cultivating new channel partners, including wholesalers, installers, and EPC/IPP companies, while managing existing relationships to maximize sales potential.
• Maintaining an active sales pipeline within the channel, regularly meeting and exceeding revenue targets by driving new business and deepening engagement with current partners.
• Collaborating with marketing, product management and sales office teams to provide input on product development, pricing, and promotional strategies tailored to channel needs.
• Serving as the primary point of contact for channel partners, offering ongoing support, training, and guidance to ensure alignment with GoodWe’s business objectives and market presence.
• Attending industry events, trade shows, and conferences to enhance brand visibility, build networks, and stay updated on market trends that could impact the channel sales strategy.
• Analyzing performance within the distribution network, providing forecasts, and adjusting strategies based on customer feedback and market dynamics to ensure sustained growth.

Your Profile

• Proven experience in Channel Sales within the solar/PV industry, with a deep understanding of distribution networks, wholesalers, and strategic partnerships.
• Strong existing network in the renewable energy sector, particularly in the PV industry across the Benelux region.
• Excellent negotiation and sales skills, with a track record of securing and managing high-value partnerships.
• Outstanding communication and presentation abilities, capable of engaging with stakeholders at all levels, including large groups and C-level executives.
• Expertise in customer relationship management, with a focus on supporting distribution channels and ensuring partner success.
• Bachelor’s degree in electrical engineering, business, or a related technical or commercial field. Alternatively, a commercial degree with high technical affinity.
• Fluent English and Dutch proficiency.
• A minimum of 5 years of experience in the Benelux photovoltaic industry, specifically in managing channel sales (preferably inverters or similar products).
• Strong multicultural competence with the ability to navigate diverse international teams and markets.
• Willingness to travel frequently across the Benelux region and occasionally internationally.

What we offer

• Unique opportunity to join a truly diverse, international, ambitious and rapidly growing GoodWe European based team.
• Excellent professional and personal development opportunities in a rapidly growing leading photovoltaic company.
• Passionate work environment with flat hierarchies and fast decision-making.
• Have fun and do something meaningful that will make a difference!