Marketing Manager Benelux

GoodWe; Rotterdam; On-site; EUR 60,000 - 90,000; Full time

Job summary

GoodWe is seeking a dynamic Marketing Manager Benelux to lead and execute marketing strategies across the Benelux region, focusing on localization of campaigns, brand awareness, and sales support in a fast-paced market.

You will own the annual plan and budget, drive 360° campaigns, create multi-channel content, oversee social media, and lead lead-gen activities in collaboration with Sales and regional HQ.

Qualifications

• Bachelor’s or master’s degree in marketing, business administration, communications, or related field.
• Minimum 5 years of marketing experience, preferably in renewable energy, PV, or tech sectors.
• Strong understanding of Benelux energy markets and business culture.
• Proven experience in B2B marketing and supporting regional sales growth.
• Proficiency in English; Dutch fluency required; additional European languages a plus.

Responsibilities

• Develop, own, and manage the annual Benelux marketing plan and budget.
• Plan, coordinate, and execute integrated 360° campaigns (META, LinkedIn, email, website, PR, events).
• Create content for newsletters, digital ads, case studies, editorials, trainings and webinars.
• Oversee social media planning, scheduling, copywriting, engagement, and reporting.
• Lead generation and nurturing activities; collaborate with Sales to qualify and convert leads.
• Coordinate events with partners; manage trade shows, expos, and conferences; post-event follow-up.
• Manage webinars end-to-end from setup to reporting; support PR efforts.

Skills

B2B marketing

Lead generation

Campaign management

Content creation

Social media

Marketing automation

Analytics

Education

Bachelor’s or Master’s in Marketing/Business/Communications

Tools

Marketing automation tools

CMS platforms

Analytics tools

Job description

Direct Report to: Territory Manager Benelux

Functional Report to: Marketing Director Europe (ex-DACH)

Department: Marketing

About the Role:

We are looking for a dynamic and results-driven Marketing Manager Benelux to lead and execute marketing strategies in the region. The ideal candidate will have a strong background in B2B marketing within the renewable energy or PV industry and will be responsible for localizing and implementing marketing campaigns, driving brand awareness, and supporting our sales team in achieving business growth.

Key Responsibilities:

Marketing Strategy, Planning & Budget Management

Develop, own, and manage the annual marketing plan and budget for the Benelux region, ensuring alignment with regional business objectives.

Monitor budget utilization, track ROI, and optimize spend across campaigns and activities.

Campaign Execution

Plan, coordinate, and execute integrated 360° marketing campaigns (META, LinkedIn, email, website, PR, events, etc.) to increase brand awareness, generate leads, and boost sales.

Collaborate closely with HQ and regional stakeholders to ensure consistent brand messaging and alignment with commercial goals.

Content Campaigns, Newsletters & Social Media

Create and adapt content for multi-channel campaigns, including newsletters, digital ads, case studies, editorials, trainings and webinars.

Oversee social media planning, including scheduling, copywriting, engagement, and campaign reporting.

Lead Generation

Develop and implement lead generation and nurturing activities (e.g. landing pages, gated content, webinars, and email campaigns).

Work closely with Sales to ensure leads are qualified, tracked, and converted.

Plan and execute regular marketing activities with channel partners (distributors, installers, and strategic accounts), including co-branded campaigns, newsletters, and events.

Build strong relationships with key partners to maximize brand visibility and sales opportunities.

Lead the planning, promotion, and execution of trade shows, expos, and conferences – including pre-event campaigns, on-site presence (booth design, materials, branding), and post-event follow-up.

Coordinate with Sales, Product, HQ, and external vendors to deliver impactful event participation that supports sales goals.

Manage webinars end-to-end, from setup and promotion to lead follow-up and reporting.

Support PR efforts such as media outreach, award applications, and speaker opportunities to increase visibility in the region.

Requirements:

Bachelor’s or master’s degree in marketing, Business Administration, Communications, or a related field.

Minimum 5 years of experience in marketing, preferably in the renewable energy, PV, or technology sectors.

Strong understanding of the Benelux energy markets and business culture.

Proven experience in B2B marketing and supporting regional sales growth.

Professional working proficiency in English is required; native or fluent Dutch is required. Any additional European languages are a plus.

Demonstrated ability to work autonomously, manage multiple projects simultaneously, and deliver results in a fast-paced, matrixed organization.

Solid knowledge of digital marketing tools and platforms, including social media, CMS, email marketing, marketing automation, analytics, and emerging AI-driven tools.

Experience collaborating cross-functionally with Sales, Product, HQ teams, and external partners.

Willingness to travel occasionally within the region for events, partner activities, and meetings.