Channel Sales Manager Benelux (m/f/d)

GoodWe; Rotterdam; On-site; EUR 60,000 - 90,000; Full time

Job summary

GoodWe is seeking a Channel Sales Manager for Balcony Energy Storage to drive European channel strategies across Benelux and adjacent markets. You will build and manage a network of distributors, retailers, and key accounts, coordinating marketing efforts and ensuring strong partner performance.

The role requires strong cross-cultural communication, ownership mindset, and willingness to travel. You will report to the regional sales leadership and contribute to market expansion in a fast-growing

Qualifications

• At least 3 years of sales and channel management experience.
• Experience in balcony solar, balcony energy storage, PV, energy storage, or home appliances is preferred.

Responsibilities

• Develop and establish the European channel sales system for balcony energy storage in Benelux.
• Build a distribution network, formulate channel strategies, and achieve sales targets.
• Manage channel partners, set sales targets, track performance, and assess partner capabilities.
• Coordinate local marketing cooperation with channel partners, including campaigns and brand promotion.
• Track market competition and provide regular market analysis and forecasts.

Skills

Sales management

Channel development

Cross-cultural communication

Negotiation skills

Business ownership

Job description

Channel Sales Manager – Balcony Energy Storage

Product Line

Balcony energy storage / balcony solar / micro-storage solutions

Main Objective

Develop and manage local channel partners to support sales growth, brand visibility and market expansion in Europe.

Responsibilities

• Develop and establish the European channel sales system for balcony energy storage, including distributors, retailers, and online/offline key accounts in Benelux.
• Build a complete distribution network, formulate and implement channel strategies, and achieve market sales targets and strategic objectives.
• Manage channel partners, maintain long-term and stable cooperation, set sales targets, track sales performance, and regularly assess partner capabilities.
• Coordinate local marketing cooperation between the company and channel partners, including campaigns, activity pages, training materials and brand promotion.
• Track market competition, collect industry and customer information, and provide regular market analysis and sales forecast reports.

Requirements

• At least 3 years of sales and channel management experience. Experience in balcony solar, balcony energy storage, PV, energy storage, new energy or home appliances is preferred.
• Solid hands-on experience in channel development, customer maintenance and sales promotion, with the ability to develop and manage distributors, retailers or key accounts.
• Familiar with the balcony energy or home energy market, with a basic understanding of balcony energy storage products and related market dynamics.
• Good cross-cultural communication skills, with a strong sense of responsibility, business ownership and goal orientation.
• Fluent in the relevant local language and English, both oral and written, with strong communication and negotiation skills.
• Willing to accept frequent business trips and adapt to a fast-growing working environment.