Regional Area Manager, East NL — Lead & Scale Stores

Wakuli; Utrecht; On-site; EUR 39,000 - 40,000; Full time

Benefits offered by this job

Electric company car

Unlimited coffee

Growth opportunities

Direct access to coffee producers

Job summary

Wakuli is seeking an Area Manager to lead store managers across East NL, coordinating a growing regional team and driving consistent performance in all stores. You will coach leaders, manage budgets, and partner with Marketing and Product to scale impact while guiding expansion into new cities through 2027.

You will spend 90% of your time in the field, building strong teams, shaping playbooks, and ensuring excellent store operations.

Qualifications

• 8+ years in hospitality or retail with multi-site experience.
• Proven track record coaching managers to own results.
• Able to read a P&L, labour reports and dashboards.
• Willingness to travel across the region weekly.

Responsibilities

• Coach Store Managers with clarity and structure to empower answers.
• Lead regular performance conversations across stores.
• Plan succession and grow Team Leads into future SMs.
• Lead openings and ramp-ups for new stores.
• Own wage cost, budgets and store health metrics.

Skills

Multi-site management

Coaching Store Managers

P&L literacy

Data-driven decisions

Operations leadership

English fluency

Job description

Wakuli is seeking an Area Manager to lead store managers across East NL, coordinating a growing regional team and driving consistent performance in all stores. You will coach leaders, manage budgets, and partner with Marketing and Product to scale impact while guiding expansion into new cities through 2027.

You will spend 90% of your time in the field, building strong teams, shaping playbooks, and ensuring excellent store operations.