Growth Architect: Digital Experience Lead

RELX International

Amsterdam

On-site

EUR 72,000 - 120,000

Full time

15 hours ago

Be an early applicant

Get a reply from this employer

Your resume and cover letter, tailored to exactly what they’re hiring for.

Get past ATS filters

Job summary

Nextens in Amsterdam is seeking a Digital Experience & Growth Lead to drive measurable growth across the customer lifecycle. You will combine customer insight, data and digital expertise to identify growth opportunities and turn them into better journeys, targeted activation and measurable commercial results.

You will work closely with Product Marketing, Brand & Content, Sales, Customer Success, Product and our Marketing Hub.

Qualifications

Experience in digital growth, demand generation, and lifecycle marketing.
Proven CRO, experimentation and conversion optimization experience.
Experience with CRM and marketing automation.
Strong ability to analyze customer data to identify growth opportunities.
SaaS, subscription, B2B or B2B2C experience is highly relevant.

Responsibilities

Own and develop the Digital Experience & Growth capability, including roadmap and priorities.
Drive digital demand generation and nurturing, turning prospects into opportunities and customers.
Improve conversion across website, webshop and digital journeys.
Identify growth opportunities within existing customers, including adoption, cross-sell, upsell and retention.
Use customer data for segmentation, personalisation and next-best-actions.
Build CRO and experimentation approach to continuously improve journeys and performance.
Develop lifecycle and automated journeys together with Marketing Hub capabilities.
Define and manage the right digital growth KPIs, connecting customer behaviour to commercial outcomes.
Translate commercial priorities into a clear and prioritised digital growth roadmap.
Connect Marketing, Sales, Customer Success, Product, Data and the Marketing Hub to deliver against shared growth objectives.