Digital Experience & Growth Lead

LexisNexis Risk Solutions; Amsterdam; Hybrid; EUR 72,000 - 120,000; Full time

Job summary

Nextens is seeking a Marketing – Digital Experience & Growth Lead to shape and accelerate growth across the customer lifecycle. You will own demand generation, nurturing, conversion and retention, translating insights into measurable commercial impact.

You will connect Marketing, Sales, Customer Success, Product and Data to build scalable journeys, optimise CRO and activation, and drive KPI-led growth with the Marketing Hub.

Qualifications

• Proven digital growth and lifecycle marketing experience.
• Strong analytics to identify growth opportunities.
• Experience with SaaS/B2B or B2B2C sectors is highly relevant.

Responsibilities

• Own and develop the Digital Experience & Growth capability roadmap.
• Drive demand generation, lead generation and nurturing, turning prospects into opportunities.
• Improve conversion across website, webshop and digital journeys.
• Identify growth opportunities within existing customers: adoption, cross-sell and retention.
• Use data for segmentation, personalisation and next-best-actions.
• Build a CRO and experimentation approach to improve journeys.
• Develop lifecycle and automated journeys with Marketing Hub capabilities.
• Define and manage the right digital growth KPIs and connect to commercial outcomes.
• Translate priorities into a prioritised digital growth roadmap.
• Collaborate with Marketing, Sales, CS, Product and Data to hit growth objectives.

Skills

Digital growth

Demand gen

Lead nurturing

CRO

Experimentation

Marketing automation

CRM

Personalisation

Segmentation

Analytics

AI tools

Leadership

English

Dutch

Tools

CRM

Marketing automation

Job description

Marketing
Digital Experience & Growth Lead

Are you ready to shape digital growth by turning customer insights into measurable commercial impact?

Do you enjoy connecting marketing, sales, customer success, product and data around shared growth opportunities?

About the Business

Taxes are complex. We make them manageable.

About the role

As Digital Experience & Growth Lead, you will lead the Digital Experience & Growth capability within Nextens Marketing.

You are responsible for driving measurable growth across the customer lifecycle — from demand and lead generation, nurturing and conversion to adoption, cross-sell, upsell and retention.

You combine customer insight, data and digital expertise to identify growth opportunities and turn them into better journeys, targeted activation and measurable commercial results.

You will work closely with Product Marketing, Brand & Content, Sales, Customer Success, Product and our Marketing Hub.

What you will do

• Own and develop the Digital Experience & Growth capability, including its roadmap, priorities and ways of working.
• Drive digital demand generation, lead generation and nurturing, turning prospects into qualified opportunities and customers.
• Improve conversion across our website, webshop and digital customer journeys.
• Identify and activate growth opportunities within our existing customer base, including adoption, cross-sell, upsell and retention.
• Use customer, account and behavioural data for segmentation, personalisation and next-best-actions.
• Build a strong CRO and experimentation approach to continuously improve customer journeys and commercial performance.
• Develop lifecycle and automated journeys together with Marketing Hub capabilities.
• Define and manage the right digital growth KPIs, connecting customer behaviour to commercial outcomes.
• Translate commercial priorities into a clear and prioritised digital growth roadmap.
• Connect Marketing, Sales, Customer Success, Product, Data and the Marketing Hub to deliver against shared growth objectives.

What success looks like

You build a scalable and data-driven Digital Experience & Growth capability that delivers measurable commercial impact.

Success is visible through:

• stronger demand and lead generation;
• improved lead-to-customer and digital conversion;
• increased webshop and self-service performance;
• higher customer adoption and engagement;
• increased cross-sell and upsell;
• stronger retention and NRR;
• continuous improvement through data, testing and learning.

What you bring

You are an experienced digital growth professional who combines commercial thinking, customer focus and digital expertise.

You bring:

• Strong experience in digital growth, demand generation, digital customer experience, e-commerce or lifecycle marketing.
• Proven experience with lead generation and nurturing, CRO, experimentation and conversion optimisation.
• Experience with CRM, marketing automation, customer journeys, segmentation and personalisation.
• Strong analytical skills and experience using customer and behavioural data to identify and prioritise growth opportunities.
• A track record of delivering measurable impact on pipeline, conversion, revenue, adoption or retention.
• Experience in SaaS, subscription, B2B or B2B2C is highly relevant.
• The ability to set direction while remaining close enough to execution to make things happen.
• Strong cross-functional leadership skills and the ability to influence without formal authority.
• Good communication skills in English; Dutch language skills are a plus.
• Familiar with AI Tools

Why this role

This is an opportunity to shape and lead a key Marketing capability at Nextens.

You will connect data, digital experience and activation across the full customer lifecycle and help build a more systematic approach to turning commercial opportunities into customer behaviour and measurable growth.

Primary Location Base Pay Range: NLD Amsterdam (Radarweg) €71,700 - €119,600.

We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.