Growth Lead - Digital Experience & Lifecycle

LNRS Data Services B.V. Company; Amsterdam; On-site; EUR 72,000 - 120,000; Full time

Job summary

Nextens Marketing seeks a Digital Experience & Growth Lead to drive measurable growth across the customer lifecycle, from demand generation to retention. You will combine customer insight, data and digital expertise to create better journeys and clear commercial outcomes.

You will collaborate with Product Marketing, Brand, Sales, Customer Success, Product and Marketing Hub to translate priorities into a prioritized growth roadmap and KPI-driven actions.

Qualifications

• Experience in digital growth and lifecycle marketing.
• Proven lead generation, nurturing, CRO and conversion optimisation.
• Strong analytical skills using customer and behavioural data.

Responsibilities

• Own and develop the Digital Experience & Growth capability, including roadmap and prioritisation.
• Drive digital demand generation and nurturing to convert prospects into customers.
• Improve conversion across website, webshop and digital journeys.
• Identify growth opportunities within existing customers: adoption, cross-sell, upsell, retention.
• Use data for segmentation, personalisation and next-best-actions.
• Build a CRO and experimentation approach to improve journeys and performance.
• Develop lifecycle and automated journeys with Marketing Hub capabilities.
• Define and manage digital growth KPIs linked to commercial outcomes.
• Translate priorities into a clear digital growth roadmap.
• Coordinate Marketing, Sales, Customer Success, Product, Data and Marketing Hub to meet growth goals.

Skills

Digital growth

Lead generation

CRO

Experimentation

Conversion optimisation

CRM

Marketing automation

Customer journeys

Segmentation

Personalisation

Data analysis

SaaS/B2B

Tools

CRM

Marketing automation

Job description

Nextens Marketing seeks a Digital Experience & Growth Lead to drive measurable growth across the customer lifecycle, from demand generation to retention. You will combine customer insight, data and digital expertise to create better journeys and clear commercial outcomes.

You will collaborate with Product Marketing, Brand, Sales, Customer Success, Product and Marketing Hub to translate priorities into a prioritized growth roadmap and KPI-driven actions.