Growth Architect: Digital Experience & CRO

Relx Plc; Amsterdam; Hybrid; EUR 72,000 - 120,000; Full time

Job summary

Nextens is seeking a Digital Experience & Growth Lead to drive measurable commercial impact across the customer lifecycle. You will connect marketing, sales, customer success, product and data to unlock growth opportunities and optimise journeys.

You’ll own the growth capability and roadmap, collaborating with Product Marketing, Brand, Sales and Marketing Hub to deliver demand, nurturing, adoption and retention outcomes.

Qualifications

• Experience in digital growth, demand generation, digital customer experience, e-commerce or lifecycle marketing.
• Proven lead generation and nurturing, CRO, experimentation and conversion optimisation.
• Experience with CRM, marketing automation, customer journeys, segmentation and personalisation.
• Strong analytical skills and data-driven decision making.
• SaaS, subscription, B2B or B2B2C experience is highly relevant.

Responsibilities

• Own and develop the Digital Experience & Growth capability, roadmap and priorities.
• Drive digital demand generation, lead generation and nurturing to opportunities.
• Improve conversion across website, webshop and digital journeys.
• Identify growth opportunities within the existing customer base for adoption and retention.
• Leverage data for segmentation, personalisation and next-best actions.
• Establish CRO and experimentation to improve journeys and performance.
• Develop lifecycle journeys with Marketing Hub capabilities.
• Define digital growth KPIs and connect behaviour to outcomes.
• Translate commercial priorities into a clear growth roadmap.

Skills

Digital growth

Commercial thinking

Customer focus

CRM

Marketing automation

Data analysis

Cross-functional leadership

English communication

Lead generation

CRO

Tools

CRM

Marketing automation platforms

Job description

Nextens is seeking a Digital Experience & Growth Lead to drive measurable commercial impact across the customer lifecycle. You will connect marketing, sales, customer success, product and data to unlock growth opportunities and optimise journeys.

You’ll own the growth capability and roadmap, collaborating with Product Marketing, Brand, Sales and Marketing Hub to deliver demand, nurturing, adoption and retention outcomes.