Digital Experience & Growth Lead

Talent Octopusventures; Amsterdam; On-site; EUR 72,000 - 120,000; Full time

Job summary

Nextens is looking for a Digital Experience & Growth Lead to shape how we attract and convert customers across the lifecycle. You will combine customer insight, data and digital expertise to drive measurable growth and commercial impact.

You will collaborate with Product Marketing, Brand, Sales, Customer Success, and Data teams to create scalable journeys, improve conversion, and boost retention and cross-sell opportunities across our SaaS platform. English is essential; Dutch is a plus.

Qualifications

• Proven track record in digital growth and demand generation.
• Experience with CRO, A/B testing and conversion optimization.
• Experience with CRM, marketing automation and customer journeys.
• Strong analytical skills using customer data.
• Experience in SaaS, B2B or related sectors.
• Excellent English; Dutch language skills are a plus.

Responsibilities

• Own and develop the Digital Experience & Growth capability, including its roadmap, priorities and ways of working.
• Drive digital demand generation, lead generation and nurturing, turning prospects into qualified opportunities and customers.
• Improve conversion across websites, webshop and digital customer journeys.
• Identify and activate growth opportunities within existing customers, including adoption, cross-sell, upsell and retention.
• Use customer, account and behavioural data for segmentation, personalisation and next-best-actions.
• Build a strong CRO and experimentation approach to continuously improve customer journeys and commercial performance.
• Develop lifecycle and automated journeys together with Marketing Hub capabilities.
• Define and manage the right digital growth KPIs, connecting customer behaviour to commercial outcomes.
• Translate commercial priorities into a clear and prioritised digital growth roadmap.
• Connect Marketing, Sales, Customer Success, Product, Data and the Marketing Hub to deliver against shared growth objectives.

Skills

Digital growth

Demand generation

Lifecycle marketing

CRM

Marketing automation

Data analytics

Cross-functional leadership

English communication

Dutch a plus

Tools

CRM systems

Marketing automation tools

Job description

Are you ready to shape digital growth by turning customer insights into measurable commercial impact?

Do you enjoy connecting marketing, sales, customer success, product and data around shared growth opportunities?

About the Business

LexisNexis Risk Solutions biedt klanten oplossingen en besluitvormingsinstrumenten die publieke en branchespecifieke inhoud combineren met geavanceerde technologie en analyses om hen te helpen bij het evalueren en voorspellen van risico's en het verbeteren van de operationele efficiëntie. We gebruiken de kracht van gegevens en geavanceerde analyses om onze klanten te helpen betere, snellere beslissingen te nemen. Door informatie duidelijker te maken, helpen we uiteindelijk gemeenschappen veiliger te maken, verzekeringstarieven nauwkeuriger te maken, handel transparanter te maken, zakelijke beslissingen eenvoudiger te maken en processen efficiënter te maken. Meer informatie over LexisNexis Risk vindt u op de link hieronder, https://risk.lexisnexis.com/

At Nextens, we build tax and compliance software that thousands of professionals rely on to stay compliant, work efficiently, and deliver accurate results. Our platform supports around 1 million filings every year, helping organizations navigate a constantly changing fiscal landscape with clarity and confidence.

About the role

As Digital Experience & Growth Lead, you will lead the Digital Experience & Growth capability within Nextens Marketing. You are responsible for driving measurable growth across the customer lifecycle — from demand and lead generation, nurturing and conversion to adoption, cross-sell, upsell and retention. You combine customer insight, data and digital expertise to identify growth opportunities and turn them into better journeys, targeted activation and measurable commercial results. You will work closely with Product Marketing, Brand & Content, Sales, Customer Success, Product and our Marketing Hub.

What you will do

• Own and develop the Digital Experience & Growth capability, including its roadmap, priorities and ways of working.
• Drive digital demand generation, lead generation and nurturing, turning prospects into qualified opportunities and customers.
• Improve conversion across our website, webshop and digital customer journeys.
• Identify and activate growth opportunities within our existing customer base, including adoption, cross-sell, upsell and retention.
• Use customer, account and behavioural data for segmentation, personalisation and next-best-actions.
• Build a strong CRO and experimentation approach to continuously improve customer journeys and commercial performance.
• Develop lifecycle and automated journeys together with Marketing Hub capabilities.
• Define and manage the right digital growth KPIs, connecting customer behaviour to commercial outcomes.
• Translate commercial priorities into a clear and prioritised digital growth roadmap.
• Connect Marketing, Sales, Customer Success, Product, Data and the Marketing Hub to deliver against shared growth objectives.

What success looks like

You build a scalable and data-driven Digital Experience & Growth capability that delivers measurable commercial impact. Success is visible through:

• stronger demand and lead generation;
• improved lead-to-customer and digital conversion;
• increased webshop and self-service performance;
• higher customer adoption and engagement;
• increased cross-sell and upsell;
• stronger retention and NRR;
• continuous improvement through data, testing and learning.

What you bring

You are an experienced digital growth professional who combines commercial thinking, customer focus and digital expertise.

• Strong experience in digital growth, demand generation, digital customer experience, e-commerce or lifecycle marketing.
• Proven experience with lead generation and nurturing, CRO, experimentation and conversion optimisation.
• Experience with CRM, marketing automation, customer journeys, segmentation and personalisation.
• Strong analytical skills and experience using customer and behavioural data to identify and prioritise growth opportunities.
• A track record of delivering measurable impact on pipeline, conversion, revenue, adoption or retention.
• Experience in SaaS, subscription, B2B or B2B2C is highly relevant.
• The ability to set direction while remaining close enough to execution to make things happen.
• Strong cross-functional leadership skills and the ability to influence without formal authority.
• Good communication skills in English; Dutch language skills are a plus.
• Familiar with AI Tools

Why this role

This is an opportunity to shape and lead a key Marketing capability at Nextens. You will connect data, digital experience and activation across the full customer lifecycle and help build a more systematic approach to turning commercial opportunities into customer behaviour and measurable growth.

Primary Location Base Pay Range: NLD Amsterdam (Radarweg) €71,700 - €119,600.

We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits.

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We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.