Digital Experience & Growth Lead

RELX International; Amsterdam; On-site; EUR 72,000 - 120,000; Full time

Job summary

Nextens in Amsterdam is seeking a Digital Experience & Growth Lead to drive measurable growth across the customer lifecycle. You will combine customer insight, data and digital expertise to identify growth opportunities and turn them into better journeys, targeted activation and measurable commercial results.

You will work closely with Product Marketing, Brand & Content, Sales, Customer Success, Product and our Marketing Hub.

Qualifications

• Experience in digital growth, demand generation, and lifecycle marketing.
• Proven CRO, experimentation and conversion optimization experience.
• Experience with CRM and marketing automation.
• Strong ability to analyze customer data to identify growth opportunities.
• SaaS, subscription, B2B or B2B2C experience is highly relevant.

Responsibilities

• Own and develop the Digital Experience & Growth capability, including roadmap and priorities.
• Drive digital demand generation and nurturing, turning prospects into opportunities and customers.
• Improve conversion across website, webshop and digital journeys.
• Identify growth opportunities within existing customers, including adoption, cross-sell, upsell and retention.
• Use customer data for segmentation, personalisation and next-best-actions.
• Build CRO and experimentation approach to continuously improve journeys and performance.
• Develop lifecycle and automated journeys together with Marketing Hub capabilities.
• Define and manage the right digital growth KPIs, connecting customer behaviour to commercial outcomes.
• Translate commercial priorities into a clear and prioritised digital growth roadmap.
• Connect Marketing, Sales, Customer Success, Product, Data and the Marketing Hub to deliver against shared growth objectives.

Skills

Digital growth

Lead generation

Marketing automation

CRM

Personalisation

Analytics

Cross-functional leadership

English proficiency

Dutch language

AI tools familiarity

Tools

CRM platforms

Marketing automation tools

Job description

Are you ready to shape digital growth by turning customer insights into measurable commercial impact?

Do you enjoy connecting marketing, sales, customer success, product and data around shared growth opportunities?

About The Business

LexisNexis Risk Solutions provides customers with solutions and decision-making tools that combine public and industry-specific content with advanced technology and analytics to help them assess and predict risks and improve operational efficiency. We harness the power of data and advanced analytics to help our customers make better, faster decisions. By making information clearer and more accessible, we ultimately help make communities safer, insurance pricing more accurate, trade more transparent, business decisions easier, and processes more efficient. For more information about LexisNexis Risk Solutions, please visit the link: https://risk.lexisnexis.com/ Taxes are complex. We make them manageable. At Nextens, we build tax and compliance software that thousands of professionals rely on to stay compliant, work efficiently, and deliver accurate results. Our platform supports around 1 million filings every year, helping organizations navigate a constantly changing fiscal landscape with clarity and confidence.

About The Role

As Digital Experience & Growth Lead, you will lead the Digital Experience & Growth capability within Nextens Marketing. You are responsible for driving measurable growth across the customer lifecycle — from demand and lead generation, nurturing and conversion to adoption, cross-sell, upsell and retention. You combine customer insight, data and digital expertise to identify growth opportunities and turn them into better journeys, targeted activation and measurable commercial results. You will work closely with Product Marketing, Brand & Content, Sales, Customer Success, Product and our Marketing Hub.

What you will do

• Own and develop the Digital Experience & Growth capability, including its roadmap, priorities and ways of working;
• Drive digital demand generation, lead generation and nurturing, turning prospects into qualified opportunities and customers;
• Improve conversion across our website, webshop and digital customer journeys;
• Identify and activate growth opportunities within our existing customer base, including adoption, cross-sell, upsell and retention;
• Use customer, account and behavioural data for segmentation, personalisation and next-best-actions;
• Build a strong CRO and experimentation approach to continuously improve customer journeys and commercial performance;
• Develop lifecycle and automated journeys together with Marketing Hub capabilities;
• Define and manage the right digital growth KPIs, connecting customer behaviour to commercial outcomes;
• Translate commercial priorities into a clear and prioritised digital growth roadmap;
• Connect Marketing, Sales, Customer Success, Product, Data and the Marketing Hub to deliver against shared growth objectives.

What success looks like

You build a scalable and data-driven Digital Experience & Growth capability that delivers measurable commercial impact.

Success Is Visible Through

• stronger demand and lead generation;
• improved lead-to-customer and digital conversion;
• increased webshop and self-service performance;
• higher customer adoption and engagement;
• increased cross-sell and upsell;
• stronger retention and NRR;
• continuous improvement through data, testing and learning.

What you bring

• You are an experienced digital growth professional who combines commercial thinking, customer focus and digital expertise;
• Strong experience in digital growth, demand generation, digital customer experience, e-commerce or lifecycle marketing;
• Proven experience with lead generation and nurturing, CRO, experimentation and conversion optimisation;
• Experience with CRM, marketing automation, customer journeys, segmentation and personalisation;
• Strong analytical skills and experience using customer and behavioural data to identify and prioritise growth opportunities;
• A track record of delivering measurable impact on pipeline, conversion, revenue, adoption or retention;
• Experience in SaaS, subscription, B2B or B2B2C is highly relevant;
• The ability to set direction while remaining close enough to execution to make things happen;
• Strong cross-functional leadership skills and the ability to influence without formal authority;
• Good communication skills in English; Dutch language skills are a plus;
• Familiar with AI Tools.

Why this role

This is an opportunity to shape and lead a key Marketing capability at Nextens. You will connect data, digital experience and activation across the full customer lifecycle and help build a more systematic approach to turning commercial opportunities into customer behaviour and measurable growth. Primary Location Base Pay Range: NLD Amsterdam (Radarweg) €71,700 - €119,600. We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location.