Global Retention & Upgrade Lead — Lifecycle Growth

Lynx Beleggen; Amsterdam; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

13th month salary

Pension fully paid by Lynx

Public transport travel allowance

Home office equipment & allowance

€2,000 personal training budget per yr

Daily lunch, beverages & fruit

Trips & activities

Job summary

LYNX is seeking a Team Lead Retention & Upgrade to drive international lifecycle strategies that boost engagement and lifetime value. You will lead a cross-functional team and translate data into commercial impact across onboarding, engagement, retention, reactivation, loyalty, and upgrades.

You will design omnichannel campaigns, optimize KPIs, and collaborate with Product, Data, Operations, and Marketing to improve the customer experience.

Qualifications

• Bachelor’s degree in Marketing, Business, Economics, or a related field.
• 4+ years of experience in Lifecycle Marketing, CRM, Retention Marketing, or a similar role.
• Strong understanding of customer lifecycle management, segmentation, and retention strategies.
• Proven ability to translate customer and performance data into commercial results.
• Commercially driven, analytical, and customer-focused.
• Experience leading or coaching teams is a strong advantage.
• Experience with marketing automation and CRM platforms.
• Experience within financial services, fintech, or a regulated environment is a plus.
• Fluent in English and comfortable working in an international environment.

Responsibilities

• Lead and develop a cross-functional Retention & Upgrade team.
• Own and optimize the customer lifecycle strategy across onboarding, engagement, retention, reactivation, loyalty, and upgrades.
• Design and execute omnichannel lifecycle campaigns and automated customer journeys.
• Drive retention, reactivation, and upgrade initiatives that increase customer engagement and lifetime value.
• Develop customer segmentation and personalization strategies based on behavioral and transactional data.
• Monitor and optimize key KPIs such as retention, churn, reactivation, upgrade conversion, and CLV.
• Lead lifecycle testing and continuous optimization through A/B testing and data-driven experimentation.
• Collaborate closely with Product, Data, Operations, and Marketing teams to improve customer experience and commercial performance.
• Support the International Head of Marketing in executing growth initiatives and strategic projects.

Skills

Lifecycle marketing

CRM

Retention strategies

Team leadership

Data analysis

A/B testing

Education

Bachelor’s degree in Marketing, Business, Economics, or related

Tools

Marketing automation

CRM platforms

Job description

LYNX is seeking a Team Lead Retention & Upgrade to drive international lifecycle strategies that boost engagement and lifetime value. You will lead a cross-functional team and translate data into commercial impact across onboarding, engagement, retention, reactivation, loyalty, and upgrades.

You will design omnichannel campaigns, optimize KPIs, and collaborate with Product, Data, Operations, and Marketing to improve the customer experience.