Lifecycle & Product Marketeer: Growth & Retention

YoungOnes; Breda; On-site; EUR 56,000 - 76,000; Full time

Benefits offered by this job

Vacation days 25

Travel allowance

Mental well-being partnership

Fitness budget

Healthy lunch daily

Snacks

Biweekly drinks

Team events

Job summary

YoungOnes is seeking a data-driven Lifecycle & Product Marketeer to design seamless user journeys and turn behavioral insights into impactful campaigns for both freelancers (B2C) and clients (B2B). You will own the end-to-end lifecycle strategy, optimise automated CRM programs, and drive feature adoption to improve onboarding, activation and retention.

You will collaborate with Product, BI, and Marketing to translate insights into product initiatives and ensure high engagement across the

Qualifications

• Bachelor or Master level in Marketing, Communication, Business, or related field.
• 5+ years in lifecycle marketing, marketing automation, or growth marketing.
• Advanced proficiency with Braze, HubSpot, Amplitude, and RudderStack.
• Experience with email marketing, push notifications, lifecycle journeys, and automated workflows.
• Fluent in English; Dutch is a plus.
• Analytical mindset with ability to translate data into insights.
• Collaborative communicator across marketing, product, and sales teams.

Responsibilities

• Design and optimise lifecycle marketing campaigns across email, push, and in-app messaging.
• Own onboarding, activation, and retention journeys for both B2C and B2B.
• Analyse CRM and user data to identify drop-offs and opportunities.
• Translate insights into product and marketing initiatives to boost feature adoption.
• Collaborate with Product, BI, and Marketing to drive adoption of new features.
• Align HubSpot sales journey with lifecycle post-registration.
• Set up and optimise automated workflows and lifecycle programs.
• Advise on ROI and roadmap with external tech suppliers (Braze, HubSpot).
• Provide guidance and sparring for the Lifecycle Marketeer and share market trends.

Skills

Lifecycle marketing

Marketing automation

Growth marketing

Braze

HubSpot

Amplitude

RudderStack

Email marketing

Push notifications

Analytical mindset

Team collaboration

English proficiency

Dutch language

Education

Bachelor or Master in Marketing/Communication/Business

Job description

YoungOnes is seeking a data-driven Lifecycle & Product Marketeer to design seamless user journeys and turn behavioral insights into impactful campaigns for both freelancers (B2C) and clients (B2B). You will own the end-to-end lifecycle strategy, optimise automated CRM programs, and drive feature adoption to improve onboarding, activation and retention.

You will collaborate with Product, BI, and Marketing to translate insights into product initiatives and ensure high engagement across the