Senior Loyalty & Engagement Strategist

Earthstream; Amsterdam; On-site; EUR 110,000 - 140,000; Full time

Job summary

Earthstream is seeking an experienced Senior Program Manager to lead a strategic loyalty and engagement programme. You will shape the long-term vision, identify growth opportunities, and drive measurable outcomes across marketing, commercial, and digital teams.

With 8+ years in Loyalty, CRM or Customer Engagement, you will influence senior stakeholders, build business cases, and partner with Agile delivery teams to translate strategy into tangible value for customers and the business.

Qualifications

• 8+ years in Loyalty, CRM, or Customer Engagement.
• Proven success launching or scaling loyalty programmes.
• Strong commercial/marketing background in a B2C environment.
• Experience leading strategic programmes in complex organisations.
• Ability to influence senior stakeholders and executive leadership.
• Experience developing business cases and strategic roadmaps.
• Highly analytical and data-driven with use of performance metrics.
• Experience managing programme KPIs and measurement frameworks.

Responsibilities

• Develop a multi-year loyalty and engagement strategy and roadmap.
• Identify, evaluate, and implement new customer propositions and commercial opportunities.
• Align stakeholders across Marketing, Commercial, Digital, Data, Technology, and Leadership functions.
• Build business cases and provide recommendations on strategic investments and priorities.
• Define, monitor, and optimise KPIs including retention, engagement, and CLV.
• Establish relationships with senior stakeholders and executive leadership.
• Drive cross-functional initiatives to support programme growth and value creation.
• Act as the business lead and partner to Agile delivery teams for digital implementation.
• Ensure objectives translate into actionable deliverables and measurable results.

Skills

Strategic leadership

Stakeholder management

Commercial thinking

Customer insights

Job description

Earthstream is seeking an experienced Senior Program Manager to lead a strategic loyalty and engagement programme. You will shape the long-term vision, identify growth opportunities, and drive measurable outcomes across marketing, commercial, and digital teams.

With 8+ years in Loyalty, CRM or Customer Engagement, you will influence senior stakeholders, build business cases, and partner with Agile delivery teams to translate strategy into tangible value for customers and the business.