Team Lead Retention & Upgrade (M/F/D)

Lynx Beleggen; Amsterdam; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

13th month salary

Pension fully paid by Lynx

Public transport travel allowance

Home office equipment & allowance

€2,000 personal training budget per yr

Daily lunch, beverages & fruit

Trips & activities

Job summary

LYNX is seeking a Team Lead Retention & Upgrade to drive international lifecycle strategies that boost engagement and lifetime value. You will lead a cross-functional team and translate data into commercial impact across onboarding, engagement, retention, reactivation, loyalty, and upgrades.

You will design omnichannel campaigns, optimize KPIs, and collaborate with Product, Data, Operations, and Marketing to improve the customer experience.

Qualifications

• Bachelor’s degree in Marketing, Business, Economics, or a related field.
• 4+ years of experience in Lifecycle Marketing, CRM, Retention Marketing, or a similar role.
• Strong understanding of customer lifecycle management, segmentation, and retention strategies.
• Proven ability to translate customer and performance data into commercial results.
• Commercially driven, analytical, and customer-focused.
• Experience leading or coaching teams is a strong advantage.
• Experience with marketing automation and CRM platforms.
• Experience within financial services, fintech, or a regulated environment is a plus.
• Fluent in English and comfortable working in an international environment.

Responsibilities

• Lead and develop a cross-functional Retention & Upgrade team.
• Own and optimize the customer lifecycle strategy across onboarding, engagement, retention, reactivation, loyalty, and upgrades.
• Design and execute omnichannel lifecycle campaigns and automated customer journeys.
• Drive retention, reactivation, and upgrade initiatives that increase customer engagement and lifetime value.
• Develop customer segmentation and personalization strategies based on behavioral and transactional data.
• Monitor and optimize key KPIs such as retention, churn, reactivation, upgrade conversion, and CLV.
• Lead lifecycle testing and continuous optimization through A/B testing and data-driven experimentation.
• Collaborate closely with Product, Data, Operations, and Marketing teams to improve customer experience and commercial performance.
• Support the International Head of Marketing in executing growth initiatives and strategic projects.

Skills

Lifecycle marketing

CRM

Retention strategies

Team leadership

Data analysis

A/B testing

Education

Bachelor’s degree in Marketing, Business, Economics, or related

Tools

Marketing automation

CRM platforms

Job description

As our Team Lead Retention & Upgrade, you will drive customer engagement, retention, reactivation, and customer lifetime value across our international markets. You will lead a cross-functional team and use data-driven insights to develop lifecycle strategies that deliver measurable business impact.

Your responsibilities include:

• Lead and develop a cross-functional Retention & Upgrade team.
• Own and optimize the customer lifecycle strategy across onboarding, engagement, retention, reactivation, loyalty, and upgrades.
• Design and execute omnichannel lifecycle campaigns and automated customer journeys.
• Drive retention, reactivation, and upgrade initiatives that increase customer engagement and lifetime value.
• Develop customer segmentation and personalization strategies based on behavioral and transactional data.
• Monitor and optimize key KPIs such as retention, churn, reactivation, upgrade conversion, and CLV.
• Lead lifecycle testing and continuous optimization through A/B testing and data-driven experimentation.
• Collaborate closely with Product, Data, Operations, and Marketing teams to improve customer experience and commercial performance.
• Support the International Head of Marketing in executing growth initiatives and strategic projects.

Who you are

• Bachelor’s degree in Marketing, Business, Economics, or a related field.
• 4+ years of experience in Lifecycle Marketing, CRM, Retention Marketing, or a similar role.
• Strong understanding of customer lifecycle management, segmentation, and retention strategies.
• Proven ability to translate customer and performance data into commercial results.
• Commercially driven, analytical, and customer-focused.
• Experience leading or coaching teams is a strong advantage.
• Experience with marketing automation and CRM platforms.
• Experience within financial services, fintech, or a regulated environment is a plus.
• Fluent in English and comfortable working in an international environment.

What we offer

• A fixed 13th month
• A pension scheme fully paid by LYNX
• Public transport travel allowance
• Home office equipment and home office allowance
• Continuous growth potential, including a personal training budget of €2,000 per year to invest at your own discretion
• Daily lunch, beverages & fruit, Friday drinks at our own bar
• Multiple trips & activities

Who we are

“LYNX helps you invest in yourself.”

“Working at LYNX means joining the LYNX family.”

“The development opportunities make LYNX the best place to work.”

This is what employees say about LYNX — and it reflects exactly what we aim to offer: an environment where you can get the best out of yourself.

From our offices in Amsterdam, Ghent, Berlin, and Prague, we work every day to provide private and professional clients with the best trading opportunities through a fast, user-friendly, and reliable platform.

LYNX is an international FinTech company where around 300 colleagues contribute to client success across Europe in an informal, collaborative, and growth-oriented environment.

We're an equal-opportunity employer. We welcome applications from all suitably qualified and eligible candidates without attention to gender identity/expression, age, racial, ethnic and cultural background, religion and beliefs, sexual orientation/identity, disability or neurodiversity.

We're an equal-opportunity employer. We welcome applications from all suitably qualified and eligible candidates without attention to gender identity/expression, age, racial, ethnic and cultural background, religion and beliefs, sexual orientation/identity, disability or neurodiversity.