Founding BDR - EU Fintech, AI-Driven Outreach

Rootline; Amsterdam; Hybrid; EUR 40,000 - 70,000; Full time

Job summary

Rootline in Amsterdam is seeking a hands-on Business Development Representative to build our outbound engine from the ground up. You’ll design sequences, run campaigns, and map target accounts across the EU to win early traction.

This founding role requires initiative, collaboration, and a love of cold outreach. You’ll join a fast, AI-first fintech team with rapid iteration and a clear path to leadership as the SDR/BDR function scales.

Qualifications

• 1–2 years of experience in SDR/BDR or outbound/lead-generation roles.
• Hands-on experience building outbound sequences and campaigns.
• Creative, take-initiative mindset — you spot a better way and just try it.
• Team player who jumps in, shares credit, and helps others win.
• Not afraid to ask for help, feedback, or the deal.
• A doer who ships imperfect work today rather than waiting for perfection tomorrow.
• Genuine enthusiasm for cold calling and the hustle of building something from zero.
• Strong communication, active listening, and organizational skills.
• Nice to have: Dutch and/or German language skills.
• Nice to have: experience in payments, fintech, or B2B SaaS sales.

Responsibilities

• Build high-volume, high-fit outbound pipeline across the EU market through cold calling, cold email, and LinkedIn outreach.
• Design, launch, and optimize outbound sequences and campaigns using modern sales engagement and AI tooling.
• Map accounts and build target lists based on our ideal customer profile.
• Multi-thread within target accounts, engaging multiple stakeholders across channels.
• Collaborate with Sales and Marketing to sharpen messaging and targeting.
• Maintain clean, accurate pipeline and activity data in the CRM.
• Help hire, coach, and eventually lead the SDR/BDR team you started.

Skills

Outbound sequencing

Lead generation

Cold calling

Team collaboration

Initiative taking

Communication skills

Dutch language

German language

Tools

CRM (e.g., HubSpot)

LinkedIn Sales Navigator

Email outreach tools

Job description

Rootline in Amsterdam is seeking a hands-on Business Development Representative to build our outbound engine from the ground up. You’ll design sequences, run campaigns, and map target accounts across the EU to win early traction.

This founding role requires initiative, collaboration, and a love of cold outreach. You’ll join a fast, AI-first fintech team with rapid iteration and a clear path to leadership as the SDR/BDR function scales.