Founding Business Development Representative (BDR)

Rootline; Amsterdam; Hybrid; EUR 40,000 - 70,000; Full time

Job summary

Rootline in Amsterdam is seeking a hands-on Business Development Representative to build our outbound engine from the ground up. You’ll design sequences, run campaigns, and map target accounts across the EU to win early traction.

This founding role requires initiative, collaboration, and a love of cold outreach. You’ll join a fast, AI-first fintech team with rapid iteration and a clear path to leadership as the SDR/BDR function scales.

Qualifications

• 1–2 years of experience in SDR/BDR or outbound/lead-generation roles.
• Hands-on experience building outbound sequences and campaigns.
• Creative, take-initiative mindset — you spot a better way and just try it.
• Team player who jumps in, shares credit, and helps others win.
• Not afraid to ask for help, feedback, or the deal.
• A doer who ships imperfect work today rather than waiting for perfection tomorrow.
• Genuine enthusiasm for cold calling and the hustle of building something from zero.
• Strong communication, active listening, and organizational skills.
• Nice to have: Dutch and/or German language skills.
• Nice to have: experience in payments, fintech, or B2B SaaS sales.

Responsibilities

• Build high-volume, high-fit outbound pipeline across the EU market through cold calling, cold email, and LinkedIn outreach.
• Design, launch, and optimize outbound sequences and campaigns using modern sales engagement and AI tooling.
• Map accounts and build target lists based on our ideal customer profile.
• Multi-thread within target accounts, engaging multiple stakeholders across channels.
• Collaborate with Sales and Marketing to sharpen messaging and targeting.
• Maintain clean, accurate pipeline and activity data in the CRM.
• Help hire, coach, and eventually lead the SDR/BDR team you started.

Skills

Outbound sequencing

Lead generation

Cold calling

Team collaboration

Initiative taking

Communication skills

Dutch language

German language

Tools

CRM (e.g., HubSpot)

LinkedIn Sales Navigator

Email outreach tools

Job description

Rootline · Fintech / Payments · Amsterdam / Hybrid · Full-time

About the role

Rootline is building modern payment infrastructure for the EU market, and we're bringing on our first Business Development hire. This is a founding role: you'll build our outbound engine from the ground up, and you'll shape how we prospect, qualify, and win for years to come.

We're a small group of fast, talented people with a clear goal — to build the next big fintech success story. We move quickly, we experiment constantly, and we've built an AI-first way of working into everything we do, including how we prospect. If you want a job where the playbook already exists, this isn't it. If you want to write the playbook, keep reading.

What you’ll do

• Build high-volume, high-fit outbound pipeline across the EU market through cold calling, cold email, and LinkedIn outreach
• Design, launch, and continuously optimize outbound sequences and campaigns using modern sales engagement and AI tooling
• Take a sharp, analytical approach to account mapping and target list building based on our ideal customer profile
• Multi-thread within target accounts, engaging multiple stakeholders per deal across channels
• Work closely with Sales and Marketing to sharpen messaging and targeting as we learn what converts
• Keep pipeline and activity data clean and accurate in the CRM
• Help hire, coach, and eventually lead the SDR/BDR team you started

What you bring

• 1–2 years of experience as an SDR, BDR, or in a similar outbound/lead-generation role
• Hands-on experience building outbound sequences and campaigns
• A creative, take-initiative mindset — you spot a better way and just try it
• A true team player who's quick to jump in, share credit, and help others win
• Not afraid to ask — for help, for feedback, for the deal
• A doer: you'd rather ship something imperfect today than plan the perfect version for next month
• Genuine enthusiasm for cold calling and the hustle of building something from zero
• Strong communication, active listening, and organizational skills
• Nice to have: Dutch and/or German
• Nice to have: experience in payments, fintech, or B2B SaaS sales

Where you're based

This role is based in Amsterdam (hybrid), but we're open to hiring from anywhere in the EU for the right person.

Why join Rootline

• Be the first BDR/SDR hire at a fast-growing fintech startup, with direct impact on revenue from day one
• A young, fun, high-energy team — talented, quick, and genuinely excited about what we're building
• An AI-first way of working: modern tools, fast iteration, no legacy baggage
• A clear growth path into Team Lead / Sales and Business Development Manager as the team scales
• High autonomy and ownership from day one — this is your pipeline, your playbook, your team to build

Also searched as: Sales Development Representative, Business Development Representative, Outbound Sales, Lead Generation, Fintech/Payments Sales, EU Sales Development

Rootline is an equal opportunity employer building modern payment infrastructure for the EU market.