Digital Growth Lead - Lifecycle & CRO

Nextens; Amsterdam; Vor Ort; EUR 72.000 - 120.000; Vollzeit

Zusammenfassung

Nextens is seeking a Digital Experience & Growth Lead to steer the Digital Growth capability across marketing, product and data. You will drive measurable growth through demand generation, nurturing and conversion, while leveraging customer insight and data to identify opportunities and turn them into targeted journeys with commercial impact.

You will collaborate with Product Marketing, Brand & Content, Sales, Customer Success and Marketing Hub, and manage KPIs that connect customer behaviour to

Qualifikationen

• Experience in digital growth and demand generation across the customer lifecycle.
• Proven ability to drive CRO, experimentation and conversion optimisation.
• Experience with CRM, marketing automation and customer journeys.

Aufgaben

• Own and develop the Digital Experience & Growth capability, roadmap and priorities.
• Drive demand and lead generation, nurturing prospects into opportunities and customers.
• Improve conversion across website, webshop and digital journeys.
• Activate growth within existing customers: adoption, cross-sell and retention.
• Use data for segmentation, personalisation and next-best actions.
• Build a strong CRO and experimentation approach for measurable impact.

Kenntnisse

Digital Growth

Lead Generation

CRO & Experimentation

Personalisation

Data Analysis

Cross-functional Leadership

English Communication

Dutch a Plus

Tools

CRM

Marketing Automation

AI Tools

Jobbeschreibung

Nextens is seeking a Digital Experience & Growth Lead to steer the Digital Growth capability across marketing, product and data. You will drive measurable growth through demand generation, nurturing and conversion, while leveraging customer insight and data to identify opportunities and turn them into targeted journeys with commercial impact.

You will collaborate with Product Marketing, Brand & Content, Sales, Customer Success and Marketing Hub, and manage KPIs that connect customer behaviour to