Digital Experience & Growth Lead

RELX INC; Amsterdam; On-site; EUR 72,000 - 120,000; Full time

Job summary

Nextens in Amsterdam is seeking a Digital Experience & Growth Lead who can turn customer insights into measurable commercial impact across the lifecycle.

You will connect marketing, sales, customer success, product and data to identify growth opportunities, define a clear roadmap, and drive demand, nurture, and conversion with a data-driven CRO approach.

Qualifications

• Proven experience in digital growth, demand generation, and lifecycle marketing.
• Strong CRM and marketing automation capabilities.
• Data-driven approach to optimize customer journeys and conversions.

Responsibilities

• Own and develop the Digital Experience & Growth capability, including roadmap and priorities.
• Drive demand generation, lead nurturing, and customer conversion.
• Improve website, webshop and digital journeys for higher conversions and retention.
• Activate growth within the existing customer base (adoption, cross-sell, upsell).
• Use data for segmentation, personalization and next-best actions.
• Lead CRO and experimentation to improve performance and outcomes.
• Define lifecycle journeys with Marketing Hub capabilities.
• Set and monitor digital growth KPIs aligned to business goals.
• Translate priorities into a prioritized growth roadmap.
• Collaborate with Marketing, Sales, Customer Success, Product and Data.

Skills

Digital growth

Demand generation

CRO

CRM

Marketing automation

Customer journeys

Data analysis

Cross-functional leadership

English

Dutch language

AI Tools

Job description

NLD Amsterdam (Radarweg)

Full time

R119755

Digital Experience & Growth Lead

Are you ready to shape digital growth by turning customer insights into measurable commercial impact?

Do you enjoy connecting marketing, sales, customer success, product and data around shared growth opportunities?

About the Business

LexisNexis Risk Solutions provides customers with solutions and decision-making tools that combine public and industry-specific content with advanced technology and analytics to help them assess and predict risks and improve operational efficiency.

We harness the power of data and advanced analytics to help our customers make better, faster decisions. By making information clearer and more accessible, we ultimately help make communities safer, insurance pricing more accurate, trade more transparent, business decisions easier, and processes more efficient.

For more information about LexisNexis Risk Solutions, please visit the link: https://risk.lexisnexis.com/

Taxes are complex. We make them manageable.

At Nextens, we build tax and compliance software that thousands of professionals rely on to stay compliant, work efficiently, and deliver accurate results. Our platform supports around 1 million filings every year, helping organizations navigate a constantly changing fiscal landscape with clarity and confidence.

About the role

As Digital Experience & Growth Lead, you will lead the Digital Experience & Growth capability within Nextens Marketing.

You are responsible for driving measurable growth across the customer lifecycle — from demand and lead generation, nurturing and conversion to adoption, cross-sell, upsell and retention.

You combine customer insight, data and digital expertise to identify growth opportunities and turn them into better journeys, targeted activation and measurable commercial results.

You will work closely with Product Marketing, Brand & Content, Sales, Customer Success, Product and our Marketing Hub.

What you will do

• Own and develop the Digital Experience & Growth capability, including its roadmap, priorities and ways of working;

• Drive digital demand generation, lead generation and nurturing, turning prospects into qualified opportunities and customers;

• Improve conversion across our website, webshop and digital customer journeys;

• Identify and activate growth opportunities within our existing customer base, including adoption, cross-sell, upsell and retention;

• Use customer, account and behavioural data for segmentation, personalisation and next-best-actions;

• Build a strong CRO and experimentation approach to continuously improve customer journeys and commercial performance;

• Develop lifecycle and automated journeys together with Marketing Hub capabilities;

• Define and manage the right digital growth KPIs, connecting customer behaviour to commercial outcomes;

• Translate commercial priorities into a clear and prioritised digital growth roadmap;

• Connect Marketing, Sales, Customer Success, Product, Data and the Marketing Hub to deliver against shared growth objectives.

What success looks like

You build a scalable and data-driven Digital Experience & Growth capability that delivers measurable commercial impact.

Success is visible through:

• stronger demand and lead generation;

• improved lead-to-customer and digital conversion;

• increased webshop and self-service performance;

• higher customer adoption and engagement;

• increased cross-sell and upsell;

• stronger retention and NRR;

• continuous improvement through data, testing and learning.

What you bring

• You are an experienced digital growth professional who combines commercial thinking, customer focus and digital expertise;

• Strong experience in digital growth, demand generation, digital customer experience, e-commerce or lifecycle marketing;

• Proven experience with lead generation and nurturing, CRO, experimentation and conversion optimisation;

• Experience with CRM, marketing automation, customer journeys, segmentation and personalisation;

• Strong analytical skills and experience using customer and behavioural data to identify and prioritise growth opportunities;

• A track record of delivering measurable impact on pipeline, conversion, revenue, adoption or retention;

• Experience in SaaS, subscription, B2B or B2B2C is highly relevant;

• The ability to set direction while remaining close enough to execution to make things happen;

• Strong cross-functional leadership skills and the ability to influence without formal authority;

• Good communication skills in English; Dutch language skills are a plus;

• Familiar with AI Tools.

Why this role

This is an opportunity to shape and lead a key Marketing capability at Nextens.

You will connect data, digital experience and activation across the full customer lifecycle and help build a more systematic approach to turning commercial opportunities into customer behaviour and measurable growth.

Primary Location Base Pay Range: NLD Amsterdam (Radarweg) €71,700 - €119,600.

We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.

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EEO Know Your Rights.

RELX is a global provider of information-based analytics and decision tools for professional and business customers, enabling them to make better decisions, get better results and be more productive.

Our purpose is to benefit society by developing products that help researchers advance scientific knowledge; doctors and nurses improve the lives of patients; lawyers promote the rule of law and achieve justice and fair results for their clients; businesses and governments prevent fraud; consumers access financial services and get fair prices on insurance; and customers learn about markets and complete transactions.

Our purpose guides our actions beyond the products that we develop. It defines us as a company. Every day across RELX our employees are inspired to undertake initiatives that make unique contributions to society and the communities in which we operate.