Digital Experience & Growth Lead

LNRS Data Services B.V. Company; Amsterdam; On-site; EUR 72,000 - 120,000; Full time

Job summary

Nextens Marketing seeks a Digital Experience & Growth Lead to drive measurable growth across the customer lifecycle, from demand generation to retention. You will combine customer insight, data and digital expertise to create better journeys and clear commercial outcomes.

You will collaborate with Product Marketing, Brand, Sales, Customer Success, Product and Marketing Hub to translate priorities into a prioritized growth roadmap and KPI-driven actions.

Qualifications

• Experience in digital growth and lifecycle marketing.
• Proven lead generation, nurturing, CRO and conversion optimisation.
• Strong analytical skills using customer and behavioural data.

Responsibilities

• Own and develop the Digital Experience & Growth capability, including roadmap and prioritisation.
• Drive digital demand generation and nurturing to convert prospects into customers.
• Improve conversion across website, webshop and digital journeys.
• Identify growth opportunities within existing customers: adoption, cross-sell, upsell, retention.
• Use data for segmentation, personalisation and next-best-actions.
• Build a CRO and experimentation approach to improve journeys and performance.
• Develop lifecycle and automated journeys with Marketing Hub capabilities.
• Define and manage digital growth KPIs linked to commercial outcomes.
• Translate priorities into a clear digital growth roadmap.
• Coordinate Marketing, Sales, Customer Success, Product, Data and Marketing Hub to meet growth goals.

Skills

Digital growth

Lead generation

CRO

Experimentation

Conversion optimisation

CRM

Marketing automation

Customer journeys

Segmentation

Personalisation

Data analysis

SaaS/B2B

Tools

CRM

Marketing automation

Job description

About the Business

LexisNexis Risk Solutions biedt klanten oplossingen en besluitvormingsinstrumenten die publieke en branchespecifieke inhoud combineren met geavanceerde technologie en analyses om hen te helpen bij het evalueren en voorspellen van risico's en het verbeteren van de operationele efficiëntie. We gebruiken de kracht van gegevens en geavanceerde analyses om onze klanten te helpen betere, snellere beslissingen te nemen. Door informatie duidelijker te maken, helpen we uiteindelijk gemeenschappen veiliger te maken, verzekeringstarieven nauwkeuriger te maken, handel transparanter te maken, zakelijke beslissingen eenvoudiger te maken en processen efficiënter te maken. Meer informatie over LexisNexis Risk vindt u op de link hieronder, https://risk.lexisnexis.com/

Taxes are complex. We make them manageable. At Nextens, we build tax and compliance software that thousands of professionals rely on to stay compliant, work efficiently, and deliver accurate results. Our platform supports around 1 million filings every year, helping organisaties navigate a constantly changing fiscal landscape with clarity and confidence.

About the role

As Digital Experience & Growth Lead, you will lead the Digital Experience & Growth capability within Nextens Marketing. You are responsible for driving measurable growth across the customer lifecycle — from demand and lead generation, nurturing and conversion to adoption, cross-sell, upsell and retention. You combine customer insight, data and digital expertise to identify growth opportunities and turn them into better journeys, targeted activation and measurable commercial results. You will work closely with Product Marketing, Brand & Content, Sales, Customer Success, Product and our Marketing Hub.

What you will do

• Own and develop the Digital Experience & Growth capability, including its roadmap, priorities and ways of working.
• Drive digital demand generation, lead generation and nurturing, turning prospects into qualified opportunities and customers.
• Improve conversion across our website, webshop and digital customer journeys.
• Identify and activate growth opportunities within our existing customer base, including adoption, cross-sell, upsell and retention.
• Use customer, account and behavioural data for segmentation, personalisation and next-best-actions.
• Build a strong CRO and experimentation approach to continuously improve customer journeys and commercial performance.
• Develop lifecycle and automated journeys together with Marketing Hub capabilities.
• Define and manage the right digital growth KPIs, connecting customer behaviour to commercial outcomes.
• Translate commercial priorities into a clear and prioritised digital growth roadmap.
• Connect Marketing, Sales, Customer Success, Product, Data and the Marketing Hub to deliver against shared growth objectives.

What success looks like

• You build a scalable and data-driven Digital Experience & Growth capability that delivers measurable commercial impact.
• Success is visible through: stronger demand and lead generation; improved lead-to-customer and digital conversion; increased webshop and self-service performance; higher customer adoption and engagement; increased cross-sell and upsell; stronger retention and NRR; continuous improvement through data, testing and learning.

What you bring

• Strong experience in digital growth, demand generation, digital customer experience, e-commerce or lifecycle marketing.
• Proven experience with lead generation and nurturing, CRO, experimentation and conversion optimisation.
• Experience with CRM, marketing automation, customer journeys, segmentation and personalisation.
• Strong analytical skills and experience using customer and behavioural data to identify and prioritise growth opportunities.
• A track record of delivering measurable impact on pipeline, conversion, revenue, adoption or retention.
• Experience in SaaS, subscription, B2B or B2B2C is highly relevant.
• The ability to set direction while remaining close enough to execution to make things happen.
• Strong cross-functional leadership skills and the ability to influence without formal authority.
• Good communication skills in English; Dutch language skills are a plus.
• Familiar with AI Tools

Why this role

This is an opportunity to shape and lead a key Marketing capability at Nextens. You will connect data, digital experience and activation across the full customer lifecycle and help build a more systematic approach to turning commercial opportunities into customer behaviour and measurable growth.

Primary Location Base Pay Range: NLD Amsterdam (Radarweg) €71,700 - €119,600.

We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits.

We are committed to providing a fair and accessible hiring process.

We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.

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At LexisNexis® Risk Solutions, our businesses span multiple industries providing customers with innovative technologies, information-based analytics, decisioning tools and data management services that provide market-specific solutions. Approximately 11,100 employees in offices throughout the world support our brands by serving customers in more than 190 countries and territories. LexisNexis® Risk Solutions is part of RELX, a global provider of information and analytics for professional and business customers across industries.

For more information, please visit www.risk.lexisnexis.com and www.relx.com.