Digital Engagement Platform Lead

Amgen; Breda; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Remote work opportunities

On-site gym

Restaurant with healthy options

Health insurance

Job summary

Amgen Netherlands is seeking a Digital Engagement Manager to join the Customer Capabilities Expertise Center. You will connect audience needs, marketing strategy, data and technology to design, launch and own the patient engagement platform, working with patients, hospitals and health partners to translate needs into journeys and platform functionality.

The role blends digital marketing with a strong technical background, leading complex projects, collaborating with agencies and internal teams,

Qualifications

• Experience in digital marketing and engagement platforms.
• Experience delivering digital products with cross-functional teams.
• Strong understanding of data analytics and APIs.

Responsibilities

• Define the vision, roadmap and measurable outcomes for the patient engagement platform.
• Lead patient research, journey mapping, design, prototyping and validation with patients, patient organizations and hospitals.
• Translate patient, marketing and business needs into journeys, briefs, user stories, functional requirements, data requirements and integrations.
• Connect Amgen information and services with hospital platforms and external platforms.
• Partner with Marketing Excellence, Content Excellence and franchise teams to develop digital journeys and activation plans.
• Use Python, analytics, automation and APIs to explore data and support platform integrations.
• Manage scope, budget, timelines, risks, agencies, vendors and multidisciplinary teams from discovery through launch and adoption.
• Embed measurement, privacy, security, accessibility, regulatory, safety and compliance requirements into solutions from the start.

Skills

Digital marketing

Customer experience

Marketing technology

Digital product delivery

Engagement platforms

Python

Data analytics

APIs

Stakeholder management

Dutch and English

Tools

Python

APIs

Job description

Amgen Netherlands is seeking a Digital Engagement Manager to join the Customer Capabilities Expertise Center. You will connect audience needs, marketing strategy, data and technology to design, launch and own the patient engagement platform, working with patients, hospitals and health partners to translate needs into journeys and platform functionality.

The role blends digital marketing with a strong technical background, leading complex projects, collaborating with agencies and internal teams,