MedTech Digital Marketing Lead - Growth & Brand

Hellokaleido

Utrecht

Hybrid

EUR 55,000 - 90,000

Full time

14 days+

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Job summary

ViCentra in Utrecht, Netherlands, is seeking a Senior Digital Marketing Specialist to orchestrate brand storytelling across online channels, including our website and major social networks. You will craft compelling content that resonates with audiences living with diabetes and healthcare professionals, while collaborating across teams and geographies to amplify our mission.

You’ll lead data-driven campaigns, plan online events, and partner with agencies to maximize impact, all within a

Qualifications

Bachelor's degree in Marketing, Communications, or related field.
Minimum 5 years of experience in marketing, communications, or social media management.
Strong command of English and Dutch or German, written and verbal.
Hands-on experience managing social media platforms (LinkedIn, Instagram, Facebook, TikTok).

Responsibilities

Own and grow ViCentra's digital presence across website, LinkedIn, Instagram, Facebook, and TikTok with compelling copy and visuals.
Create social media dashboards for clear performance insights for stakeholders.
Plan and run online events (webinars, trade shows) to foreground the brand.
Develop digital marketing activities including website updates, newsletters, and email campaigns with the Marketing team.
Develop DTC campaigns to drive lead generation for new users.
Partner with agencies and freelancers to maximize social media and website outcomes.
Collaborate with customers, healthcare professionals, sales, customer care, and product teams to align messaging.
Maintain planning calendars, marketing assets, and content libraries; bring fresh ideas.