Digital Engagement Manager

Amgen SA; Breda; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Flexible work arrangement

Job summary

Amgen Breda is seeking a Digital Engagement Manager to join the Customer Capabilities Expertise Center. You will connect audience needs, marketing strategy, data and technology to develop digital engagement solutions and own the patient engagement platform for Amgen Netherlands.

You will lead cross-functional initiatives with external stakeholders and agencies, translating needs into journeys, briefs, user stories, and functional requirements.

Qualifications

• Relevant experience in digital marketing, customer experience, marketing technology, digital product delivery or engagement platforms.
• Background combining technical or marketing technology with project management, product ownership, or a customer-facing agency role.
• Hands-on Python capability and strong understanding of data, analytics, APIs and platform integrations.
• Proven experience managing complex digital projects including scope, planning, budget, risk, agencies, vendors, launch and adoption.
• Experience working with patients, patient organizations, hospitals or other healthcare stakeholders.
• Ability to translate audience and business needs into clear marketing, experience and technical requirements.
• Strong stakeholder management, communication and influencing skills in Dutch and English.
• Experience in the Dutch healthcare ecosystem or another regulated healthcare environment is preferred.

Responsibilities

• Define vision, value proposition, roadmap and measurable outcomes for the patient engagement platform.
• Lead patient research, journey mapping, collaborative design, prototyping and validation with patients, patient organizations and hospitals.
• Translate patient, marketing and business needs into journeys, briefs, user stories, functional requirements, data requirements and integrations.
• Connect Amgen information and services with hospital platforms and external platforms.
• Partner with Marketing Excellence, Content Excellence and franchise teams to develop digital journeys, activation plans and reusable engagement solutions.
• Using Python, analytics, automation and APIs to explore data, create prototypes and support platform integrations.
• Managing scope, budget, timelines, risks, agencies, vendors and multidisciplinary teams from discovery through launch and adoption.
• Embedding measurement, privacy, security, accessibility, regulatory, safety and compliance requirements into solutions from the start.

Skills

Digital marketing

Customer experience

Marketing technology

Digital product delivery

Engagement platforms

Python

Analytics

APIs

Project management

Stakeholder management

Dutch language

English language

Job description

If you feel like you’re part of something bigger, it’s because you are. At Amgen our shared mission—to serve patients—drives all that we do. It is key to becoming one of the world’s leading biotechnology companies. We are global collaborators who achieve together—researching, manufacturing and delivering ever-better products that reach over 10 million patients worldwide. It’s time for a career you can be proud of. Join us as:

DIGITAL ENGAGEMENT MANAGER

At Amgen Breda, we handle everything from labeling and assembling medicines to storage and shipment across various countries worldwide. Every day, more than 1000 people from 42 different nationalities work together on supply chain processes, manufacturing, marketing, sales and clinical research to deliver life-changing treatments. Your role is part of our local affiliate where we work with a team of 100 professionals to serve patients in the Netherlands.

What you will do

We are looking for a Digital Engagement Manager to join the Customer Capabilities Expertise Center within Amgen Netherlands.

In this role, you connect audience needs, marketing strategy, data and technology to develop digital engagement solutions. Your first priority will be to design, launch and own the patient engagement platform for Amgen Netherlands.

You will work directly with patients, patient organisations, hospitals and digital health partners through approved and compliant engagement formats. You will translate their needs into relevant journeys, services, content, platform functionality and technical requirements.

This role is suited to a digital marketing professional with a strong technical background who can lead complex projects, work with external stakeholders and agencies, and contribute directly through Python, analytics and automation.

You will lead digital engagement priorities by:

• Defining the vision, value proposition, roadmap and measurable outcomes for the patient engagement platform.
• Leading patient research, journey mapping, collaborative design, prototyping and validation with patients, patient organizations and hospitals.
• Translating patient, marketing and business needs into journeys, briefs, user stories, functional requirements, data requirements and integrations.
• Connecting Amgen information and services with hospital platforms and other approved external platforms.
• Partnering with Marketing Excellence, Content Excellence and franchise teams to develop digital journeys, activation plans and reusable engagement solutions.
• Using Python, analytics, automation and application programming interfaces to explore data, create prototypes and support platform integrations.
• Managing scope, budget, timelines, risks, agencies, vendors and multidisciplinary teams from discovery through launch and adoption.
• Embedding measurement, privacy, security, accessibility, regulatory, safety and compliance requirements into solutions from the start.

What we expect of you

We are all different, yet we all use our unique contributions to serve patients.

What we seek in you as an experienced digital engagement professional are these qualifications and skills:

• Relevant experience in digital marketing, customer experience, marketing technology, digital product delivery or engagement platforms.
• A background that combines technical or marketing technology experience with project management, product ownership, consulting or a customer facing agency role.
• Demonstrable hands on Python capability and a strong understanding of data, analytics, application programming interfaces and platform integrations.
• Proven experience managing complex digital projects, including scope, planning, budget, risk, agencies, vendors, launch and adoption.
• Experience working with patients, patient organizations, hospitals or other healthcare stakeholders.
• The ability to translate audience and business needs into clear marketing, experience and technical requirements.
• Strong stakeholder management, communication and influencing skills in Dutch and English.
• Experience in the Dutch healthcare ecosystem or another regulated healthcare environment is preferred.

What you can expect from us

At Amgen, innovation is at the heart of everything we do, from the treatments we develop to the way we work. As part of our commitment to continuous improvement, we are embracing AI solutions such as Microsoft Copilot and other business automation technologies to streamline processes and boost performance across the organization.

As we work to develop treatments that take care of others, we also work to care for our teammates’ professional and personal growth and well-being. Therefore, Amgen is regularly recognized as a Best Place To Work.

• Numerous opportunities to learn and move up and across our global organization.

• Diverse and inclusive community of belonging, where teammates are empowered to bring ideas to the table and act.

• Generous Total Rewards Plan comprising competitive salary, bonus structure, fixed 13th month, holiday allowance and a collective health insurance.

• Focus on vitality with an on-site gym, vitality program and a restaurant with healthy food options.

• Flexible work arrangement, including remote work opportunities.