Digital Engagement Manager

Amgen; Breda; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Remote work opportunities

On-site gym

Restaurant with healthy options

Health insurance

Job summary

Amgen Netherlands is seeking a Digital Engagement Manager to join the Customer Capabilities Expertise Center. You will connect audience needs, marketing strategy, data and technology to design, launch and own the patient engagement platform, working with patients, hospitals and health partners to translate needs into journeys and platform functionality.

The role blends digital marketing with a strong technical background, leading complex projects, collaborating with agencies and internal teams,

Qualifications

• Experience in digital marketing and engagement platforms.
• Experience delivering digital products with cross-functional teams.
• Strong understanding of data analytics and APIs.

Responsibilities

• Define the vision, roadmap and measurable outcomes for the patient engagement platform.
• Lead patient research, journey mapping, design, prototyping and validation with patients, patient organizations and hospitals.
• Translate patient, marketing and business needs into journeys, briefs, user stories, functional requirements, data requirements and integrations.
• Connect Amgen information and services with hospital platforms and external platforms.
• Partner with Marketing Excellence, Content Excellence and franchise teams to develop digital journeys and activation plans.
• Use Python, analytics, automation and APIs to explore data and support platform integrations.
• Manage scope, budget, timelines, risks, agencies, vendors and multidisciplinary teams from discovery through launch and adoption.
• Embed measurement, privacy, security, accessibility, regulatory, safety and compliance requirements into solutions from the start.

Skills

Digital marketing

Customer experience

Marketing technology

Digital product delivery

Engagement platforms

Python

Data analytics

APIs

Stakeholder management

Dutch and English

Tools

Python

APIs

Job description

Career Category Marketing Job Description

At Amgen our shared mission—to serve patients—drives all that we do. It is key to becoming one of the world’s leading biotechnology companies. We are global collaborators who achieve together—researching, manufacturing and delivering ever-better products that reach over 10 million patients worldwide. It’s time for a career you can be proud of.

Join us as: DIGITAL ENGAGEMENT MANAGER

In our local affiliate we handle everything from labeling and assembling medicines to storage and shipment across various countries worldwide.

Every day, more than 1000 people from 42 different nationalities work together on supply chain processes, manufacturing, marketing, sales and clinical research to deliver life-changing treatments.

Your role is part of this local affiliate where we work with a team of 100 professionals to serve patients in the Netherlands.

LIVE What you will do

We are looking for a Digital Engagement Manager to join the Customer Capabilities Expertise Center within Amgen Netherlands. In this role, you connect audience needs, marketing strategy, data and technology to develop digital engagement solutions. Your first priority will be to design, launch and own the patient engagement platform for Amgen Netherlands. You will work directly with patients, patient organisations, hospitals and digital health partners through approved and compliant engagement formats. You will translate their needs into relevant journeys, services, content, platform functionality and technical requirements.

This role is suited to a digital marketing professional with a strong technical background who can lead complex projects, work with external stakeholders and agencies, and contribute directly through Python, analytics and automation.

You will lead digital engagement priorities by:

• Defining the vision, value proposition, roadmap and measurable outcomes for the patient engagement platform.
• Leading patient research, journey mapping, collaborative design, prototyping and validation with patients, patient organizations and hospitals.
• Translating patient, marketing and business needs into journeys, briefs, user stories, functional requirements, data requirements and integrations.
• Connecting Amgen information and services with hospital platforms and other approved external platforms.
• Partnering with Marketing Excellence, Content Excellence and franchise teams to develop digital journeys, activation plans and reusable engagement solutions.
• Using Python, analytics, automation and application programming interfaces to explore data, create prototypes and support platform integrations.
• Managing scope, budget, timelines, risks, agencies, vendors and multidisciplinary teams from discovery through launch and adoption.
• Embedding measurement, privacy, security, accessibility, regulatory, safety and compliance requirements into solutions from the start.

WIN What we expect of you

We are all different, yet we all use our unique contributions to serve patients. What we seek in you as an experienced digital engagement professional are these qualifications and skills:

• Relevant experience in digital marketing, customer experience, marketing technology, digital product delivery or engagement platforms.
• A background that combines technical or marketing technology experience with project management, product ownership, consulting or a customer facing agency role.
• Demonstrable hands on Python capability and a strong understanding of data, analytics, application programming interfaces and platform integrations.
• Proven experience managing complex digital projects, including scope, planning, budget, risk, agencies, vendors, launch and adoption.
• Experience working with patients, patient organizations, hospitals or other healthcare stakeholders.
• The ability to translate audience and business needs into clear marketing, experience and technical requirements.
• Strong stakeholder management, communication and influencing skills in Dutch and English.
• Experience in the Dutch healthcare ecosystem or another regulated healthcare environment is preferred.

Thrive What you can expect from us

At Amgen, innovation is at the heart of everything we do, from the treatments we develop to the way we work. As part of our commitment to continuous improvement, we are embracing AI solutions such as Microsoft Copilot and other business automation technologies to streamline processes and boost performance across the organization.

As we work to develop treatments that take care of others, we also work to care for our teammates’ professional and personal growth and well‑being. Therefore, Amgen is regularly recognized as a Best Place To Work.

Benefits and perks include:

• Diverse and inclusive community of belonging, where teammates are empowered to bring ideas to the table and act.
• Generous Total Rewards Plan comprising competitive salary, bonus structure, fixed 13th month, holiday allowance and a collective health insurance.
• Focus on vitality with an on‑site gym, vitality program and a restaurant with healthy food options.
• Flexible work arrangement, including remote work opportunities.

Amgen is committed to unlocking the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology. Amgen focuses on areas of high unmet medical need and leverages its biologics manufacturing expertise to strive for solutions that improve health outcomes and dramatically improve people’s lives. A biotechnology pioneer since 1980, Amgen has grown to be one of the world’s leading independent biotechnology companies, has reached millions of patients around the world and is developing a pipeline of medicines with breakaway potential. For more information, visit www.amgen.com and follow us on www.twitter.com/amgen.