Omnichannel Digital Marketing Manager

Novo Nordisk A/S; Amsterdam; Remote; EUR 90,000 - 110,000; Full time

Job summary

Novo Nordisk A/S in the Netherlands, based in Amsterdam, is seeking a Digital Marketing Manager to develop, implement and optimize digital marketing and consumer engagement initiatives. You will translate business priorities and consumer insights into effective digital campaigns and omnichannel engagement programs in a highly regulated environment.

The role combines hands-on execution with strategic thinking, driving data-driven decisions, consumer-centric approaches and collaboration with

Qualifications

• 5-7 years of relevant digital marketing experience, strategic thinking and campaign management.
• Experience building consumer journeys and omnichannel engagement programs.
• Strong skills in social media, paid owned and earned media and performance optimization.

Responsibilities

• Develop and execute the digital engagement strategy aligned with business priorities and growth.
• Lead omnichannel consumer engagement across digital channels including paid, owned and earned media.
• Translate insights into actionable optimization recommendations and improved campaign performance.
• Collaborate with Marketing, Medical, Compliance and other functions for compliant, customer-centric execution.
• Manage relationships with agencies and external partners to ensure timely delivery.

Skills

Digital marketing

Strategy development

Campaign management

Consumer engagement

Social media

Analytics

Agency management

Cross-functional collaboration

Dutch (native)

English (fluent)

Tools

Google Analytics

A/B testing tools

Marketing automation

Job description

Novo Nordisk A/S in the Netherlands, based in Amsterdam, is seeking a Digital Marketing Manager to develop, implement and optimize digital marketing and consumer engagement initiatives. You will translate business priorities and consumer insights into effective digital campaigns and omnichannel engagement programs in a highly regulated environment.

The role combines hands-on execution with strategic thinking, driving data-driven decisions, consumer-centric approaches and collaboration with