CRM Campaign Architect — Personalization & AI-Driven Journeys

JP Gray; Amsterdam; Hybrid; EUR 55,000 - 96,000; Part time

Benefits offered by this job

Competitive hourly rate

Hybrid working model

Professional development

Access to leading MarTech and AI

International and collaborative work

Innovation, experimentation and contin

Continuous learning

Job summary

JP Gray is seeking a hands-on CRM Campaign Specialist to drive customer engagement and retention. You will own end-to-end CRM campaigns across email, push, SMS and other direct channels, from audience segmentation to deployment and optimization.

You will work at the intersection of marketing, technology and data, using leading marketing automation platforms and scripting languages to deliver personalized customer experiences at scale.

Qualifications

• 3+ years in CRM, lifecycle marketing or marketing automation.
• Hands-on experience with enterprise marketing platforms.
• Advanced SQL for segmentation and reporting.
• Experience building responsive emails with HTML/CSS.
• Knowledge of AMPscript or JavaScript.
• Experience QA, deployment and optimization of campaigns.
• Strong analytics and data-driven decision making.
• Excellent communication and stakeholder management.

Responsibilities

• Build, execute and optimize CRM campaigns across email, push, SMS and other channels.
• Develop responsive emails using HTML, CSS and scripting like AMPscript/JS.
• Create advanced audience segmentations using SQL and data models.
• Manage deployment, QA, testing and performance monitoring.
• Run A/B and multivariate tests to boost engagement and conversions.
• Implement personalized journeys with dynamic content and triggers.
• Monitor KPIs: open rates, CTR, conversions, engagement and deliverability.
• Collaborate with Product, Data Science, UX and Marketing teams.
• Troubleshoot rendering, tracking and execution issues.
• Explore AI-driven personalization and content optimization.
• Prepare performance reports and translate insights into actions.

Skills

CRM

SQL

HTML/CSS

AMPscript/JavaScript

QA/Deployment

Analytics

Stakeholder management

Project management

Tools

Salesforce Marketing Cloud

Adobe Campaign

Braze

Marketo

HubSpot

Litmus

Google Analytics

CDP

Job description

JP Gray is seeking a hands-on CRM Campaign Specialist to drive customer engagement and retention. You will own end-to-end CRM campaigns across email, push, SMS and other direct channels, from audience segmentation to deployment and optimization.

You will work at the intersection of marketing, technology and data, using leading marketing automation platforms and scripting languages to deliver personalized customer experiences at scale.