CRM & Retention Marketer

Everest Commerce Group B.V.; Amsterdam; On-site; EUR 60,000 - 80,000; Full time

Job summary

Everest Commerce Group B.V. seeks a CRM-focused marketer to build customer journeys that extend beyond a single purchase and to strengthen loyalty across our brands. You will craft lifecycle campaigns, segment audiences and automate journeys to deepen relationships and repeat business.

You will connect email and other channels into a coherent experience, analyze engagement and lifetime value, and collaborate with brand, growth and support teams to optimize post-purchase interactions.

Qualifications

• Experience building lifecycle campaigns and automated journeys across multiple channels.
• Ability to derive insights from customer data to optimize engagement and value.
• Strong written communication and thoughtful judgement on consent and the customer experience.

Responsibilities

• Develop relevant lifecycle campaigns, segmentation and automated journeys.
• Connect email and other appropriate channels into a consistent customer experience.
• Understand repeat purchase, engagement and customer lifetime value.
• Work with brand, growth and customer-service teams to improve the experience after purchase.

Skills

Lifecycle campaigns

Segmentation

Automated journeys

Customer data analysis

Written communication

Consent & customer experience

Tools

Klaviyo

Job description

Build customer relationships that continue well beyond the first purchase.

You will develop thoughtful customer journeys across our brands. The work combines lifecycle strategy, useful communication and customer insight, with the ambition of earning repeat business and long-term trust.

What you will build

• Develop relevant lifecycle campaigns, segmentation and automated journeys.

• Connect email and other appropriate channels into a consistent customer experience.

• Understand repeat purchase, engagement and customer lifetime value.

• Work with brand, growth and customer-service teams to improve the experience after purchase.

The opportunity

Build a focused retention capability that earns customer loyalty and strengthens our brands over time.

Location

To be agreed

• Hands-on experience with lifecycle campaigns, segmentation and automated journeys in a CRM platform such as Klaviyo.

• The ability to use customer data to evaluate engagement, repeat purchase and lifetime value.

• Strong written communication and thoughtful judgment about relevance, consent and the customer experience.