CRM Campaign Engineer: Automation & Personalization

Dentsu Aegis Network Ltd.; Rotterdam; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

International team

Hybrid work

Well-being days

Social impact days

Learning opportunities

Competitive salary

Job summary

Merkle, a dentsu company, is hiring a Campaign Developer/CRM Developer to design and implement automated customer journeys and CRM campaigns across leading platforms. You will build, test, and optimize workflows, segmentation, and personalization to deliver measurable results.

Collaborate with strategists, analysts, and designers in a hybrid Rotterdam-based role, with a focus on data-driven decision making, platform integrations, and continuous improvement.

Qualifications

• Proven experience as a Campaign Developer, CRM Developer, or Campaign Engineer with hands-on experience in CRM, marketing automation, or customer engagement platforms.
• Strong understanding of SQL, HTML, JavaScript, and relevant scripting or personalization languages to support campaign development, personalization, and automation workflows.
• Experience with Salesforce Marketing Cloud, Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Braze, or similar technologies.
• Strong knowledge of CRM and marketing automation concepts, including segmentation, customer journeys, personalization, campaign orchestration, and data integration.
• Understanding of customer data and how it is used across CRM, CDP, and marketing automation environments.
• Excellent analytical skills with a problem-solving mindset to troubleshoot and optimize campaigns.
• Strong attention to detail with a focus on delivering high-quality campaign execution.
• Strong communication skills, with the ability to collaborate effectively with cross-functional teams and clearly present ideas and results.

Responsibilities

• Campaign Development: Design, build, and implement automated customer journeys and CRM campaigns across relevant platforms.
• Execution & Optimization: Execute campaigns, monitor performance, and optimize workflows for efficiency.
• Testing & Troubleshooting: Conduct testing, manage quality control, and refine processes for seamless delivery.
• Collaboration: Partner with cross-functional teams to meet client expectations and standards.
• Continuous Improvement: Stay up to date with technologies and best practices to improve automation and performance.

Skills

Campaign Developer

CRM Developer

Campaign Engineer

Analytical skills

Problem-solving mindset

Attention to detail

Communication skills

Tools

SQL

HTML

JavaScript

Scripting languages

Job description

Merkle, a dentsu company, is hiring a Campaign Developer/CRM Developer to design and implement automated customer journeys and CRM campaigns across leading platforms. You will build, test, and optimize workflows, segmentation, and personalization to deliver measurable results.

Collaborate with strategists, analysts, and designers in a hybrid Rotterdam-based role, with a focus on data-driven decision making, platform integrations, and continuous improvement.